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UGBA 10 Module 2 Marketing Review Practice Questions 2024.
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UGBA 10 Module 2 Marketing Review Practice Questions 2024.Marketing - correct answer the process of creating value for customers and building strong customer relationships in oder to capture value from customers on return Way to shape impressions/build relationships 1 - correct answer advertisin...

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  • April 23, 2024
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  • 2023/2024
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UGBA 10: Module 2 Marketing

Marketing - correct answer the process of creating value for customers and building strong customer
relationships in oder to capture value from customers on return



Way to shape impressions/build relationships 1 - correct answer advertising



Way to shape impressions/build relationships 2 - correct answer price



Way to shape impressions/build relationships 3 - correct answer community, other users, spokespeople



Way to shape impressions/build relationships 4 - correct answer Name, logo, and characters



Way to shape impressions/build relationships 5 - correct answer Website



Way to shape impressions/build relationships 6 - correct answer Product Experience (quality)



Way to shape impressions/build relationships 7 - correct answer product distribution/availability



Way to shape impressions/build relationships 8 - correct answer purchase experience



Way to shape impressions/build relationships 9 - correct answer post purchase services



Way to shape impressions/build relationships 10 - correct answer Reviews



Way to shape impressions/build relationships 11 - correct answer Reputation

, Market - correct answer a group of end users with an unsatisfied need and the desire and the means to
fill it



Value Proposition - correct answer Benefits they provide customers and how they differ from
competitors



Customer Segmentation - correct answer grouping customers by shared needs or preferences allows
marketing to be more effective



Types of Info Generating Customer Insights 1 - correct answer Customer psychographics and
demographics



Types of Info Generating Customer Insights 2 - correct answer Perceptions, beliefs, motivations, and
behaviors



Types of Info Generating Customer Insights 3 - correct answer Satisfaction and path to purchase



Types of Info Generating Customer Insights 4 - correct answer Purchase drivers: what is important



Types of Info Generating Customer Insights 5 - correct answer Purchase Barriers: What gets in the way?



Types of Info Generating Customer Insights 6 - correct answer Price Sensitivity



Source of Customer Insight: Internal View includes - correct answer includes employees (sales, customer
service), and sales data



Source of Customer Insight: External View includes - correct answer Customer Advisory Boards, Custom
Research, Third Party/syndicated research, competitive intelligence, social media



Goal of Marketing - correct answer To create value for the business by creating value for customers

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