Exam (elaborations)
COMM 313 Pearson exam with correct answers 2024
- Course
- Business Communication
- Institution
- Stanford University
McKinsey study: Word-of-mouth - correct answer The study shows that word-of-mouth drives up to 50% of purchase decisions. Consumers listen to and are more trusting of the opinions of their friends and family There are tools for Word of Mouth to be more powerful (Glassdoor, twitter, instagram, ye...
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