Other
BTEC IT Unit 3 Using Social Media In Business - Assignment 1 (Distinction)
- Course
- Institution
In this document I have achieved Distinction for BTEC IT Unit 3 Using Social Media In Business Assignment 1 and met all criteria.
[Show more]
Seller
Follow
lydii
Reviews received
Content preview
EVALUATING THE USE OFSOCIAL MEDIA IN BUSINESS
UNIT 3: USING SOCIAL MEDIA IN BUSINESS
,Contents
Promoting products and services:.....................................................................................................2
Creating an image or brand:..............................................................................................................3
Communicating with customers:.......................................................................................................4
Resolving queries and managing issues:............................................................................................5
Customer Service:..............................................................................................................................6
Audience Profiles of different Social Media Sites:.................................................................................7
Facebook...........................................................................................................................................7
LinkedIn.............................................................................................................................................9
Instagram.........................................................................................................................................10
Ways in which social media can be used to target a specific audience:..............................................12
Adverts:...........................................................................................................................................12
Content Focus & developing an audience:......................................................................................13
Content Format:..............................................................................................................................13
Search Engine Optimization (SEO):..................................................................................................14
Keywords:........................................................................................................................................15
Developing Contacts:.......................................................................................................................15
Social Media & Company Websites:................................................................................................16
Evaluation:...........................................................................................................................................17
Risks & Issues:..................................................................................................................................17
Negative Comments:...................................................................................................................18
Time Constraints & Return on investment:..................................................................................18
Unforeseen Consequences:.........................................................................................................19
Security Issues:............................................................................................................................20
Evaluating Social Media, Asda and Nike:.....................................................................................20
Bibliography:........................................................................................................................................23
, Different ways in which a business can use
social media:
With the rise of social media. Loads of businesses took advantage of some of the well-
known social media sites in order to promote their products and/or services, create an
image or brand, build an audience and interact with the customers in form of customer
service and so on. The following points are common ways in which a business can use social
media to promote their products and/or services, expand and build an audience:
Promoting products and services:
Promoting products and services from a business is crucial in order for the business to
expand on its popularity. This is achieved by describing the purpose of the business the
products/and or services, so that the customer will gain trust and will knows the purpose of
the business. Setting up free profiles on well-known social media sites while developing an
online community of followers, creating interesting posts about the product or service will
make it useful to appeal more potential customer so that they interact with the business by
sharing the post, liking and commenting.
An example of this is Spotify, a music and podcasts streaming service in which they promote
new music released or podcasts in the following screenshot:
This led to more followers to use this site after promoting new music, podcasts,
audiobooks.... etc
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lydii. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.16. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
62890 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now