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Online marketing 4 opdracht

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Deze opdracht heeft 5 deelopdrachten. In de eerste deelopdracht wordt er een korte toelichting gegeven van de organisatie. Hier wordt een SWOT-analyse en confrontatiematrix aan gekoppeld. In de tweede deelopdracht wordt de customer journey van de organisatie verder toegelicht. Daar wordt een person...

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  • May 2, 2024
  • 17
  • 2022/2023
  • Essay
  • Unknown
  • 8-9
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Online marketing




Naam: Emma Huizinga Cohort: HM2020GR Vak: OMRK4




Inleverdatum: 29-04-2022 Docent: dhr. Postma




EuroCollege Groningen

,Voorwoord
Geachte lezer,

Voor u ligt mijn verslag van Online Marketing. Dit semester werd er lesgegeven uit het boek
“handboek online marketing 7” wat geschreven is door Patrick Petersen. In dit boek de meest
complete en praktische manieren van online marketing beschreven.

Eerst en vooral wil ik dhr. Postma bedanken voor de colleges waarin hij de opdracht efficiënt met ons
door te nemen.

Ten tweede wil ik de klas bedanken voor het samenwerken en door het gezamenlijk te doen het beste
uit de colleges te halen.

Ik wens u veel leesplezier,

Emma Huizinga

Groningen, 29-04-2022




2

, Inhoudsopgave

Voorwoord........................................................................................................................................................ 2

Inleiding ............................................................................................................................................................ 4

Deelopdracht 1. Organisatie ........................................................................................................................... 5
1a. Organisatieschets .................................................................................................................................... 5
1b. Onlinedienst ............................................................................................................................................. 6
1c. SWOT-analyse ......................................................................................................................................... 6
1d. Confrontatiematrix .................................................................................................................................. 6

Deelopdracht 2. Customer journey ................................................................................................................ 7
2a. De 4 C’s ................................................................................................................................................... 7
2b. Customer journey en online persona ....................................................................................................... 8

Deelopdracht 3. Online middel mix ............................................................................................................... 9

Deelopdracht 4. Planning en business case ................................................................................................. 11
4a. Planning................................................................................................................................................. 11
4b. Businesscase .......................................................................................................................................... 12

Samenvatting en conclussie........................................................................................................................... 13

Literatuurlijst................................................................................................................................................. 14

Bijlagen ........................................................................................................................................................... 15
Bijlage 1 SWOT-analyse.............................................................................................................................. 15
Bijlage 2 Confrontatiematrix ....................................................................................................................... 16
Bijlage 3 Persona ........................................................................................................................................ 17




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