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Unit 11 P3 (Pass) International Business Studies Btec
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Unit 11 P3 (Pass) International Business Studies Btec
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Learning outcome 2: Know the different methods of attracting &keeping customers.
Unit 11: Understanding Marketing Relationship
P3: Report.
Tutor: E. Daymond
Student: Arno Vollebregt
Class: IBS 2B
Date: 02-04-2017
1
, Initiate activities
Link service mission with organization mission, 5 points.
1. Treat my clients in an appropriate way; which will improve our bond.
2. Inform my clients in time so they can consider if they want to purchase the
blueberries or not; which will improve our bond.
3. Deliver the blueberries within the agreed time period; which will improve our
bond.
4. Have change for people who do not have the exact amount of money they have
to pay for the blueberries; which will improve our bond.
5. Offer and deliver every week not just when I want to; which will improve our bond.
Set & communicate standards for service policies, 5 points.
1. I will always charge my clients less than they have to pay in the supermarkets.
2. I come deliver the blueberries personally on my bike at your house for free.
3. I can hang posters on the street so that people will know my company and what
my policies are.
4. I can make tell my clients what my policies are when they make a purchase for
the first time.
5. I can make little flyers and give those to my clients to make sure that everyone
knows my policies.
Create customer charters, 5 points.
1. Customer satisfaction is very important for me, so I do my best to always satisfy
the client.
2. Always deliver the blueberries with a smile and have a little small talk with the
client.
3. Informing the client about this week’s prices and delivery.
4. Always a quick respond; within 15 minutes.
5. Find replacement for when I cannot deliver the blueberries on Friday night.
Develop pre-transactional activities, 5 points.
1. Give information about the product to show the clients you have enough
knowledge about the product.
2. Pack the blueberries in little plastic bags so that they can freeze them in the
refrigerator.
3. Let them download an app so that they can easily make purchases and reserve
the amount of kilograms they wish to purchase.
4. Let them decide the way of how they pay; by cash or by internet banking.
5. Insure them that the berries are fresh and cheaper than at the supermarket.
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