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BUSI 2204 Final Exam Practice Questions
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BUSI 2204 Final Exam Practice Questions
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BUSI 2204 Final Exam Practice QuestionsAnd Answers Already Grade A.
Marketing Channel - ANSWERS-A set of interdependent organizations that facilitate the
transfer of ownership as products move from producer to business user or consumer.
Non Traditional Channel - ANSWERS-• Help to differentiate a product
• Internet, mail-order, infomercials
• Vending machine,
Intensive Distribution - ANSWERS-Is aimed at maximum market coverage.
Disintermediation - ANSWERS-Horizontal conflict occurs among channel members on
the same level
Outsourcing - ANSWERS-The use of an independent third-party to perform some
function.
Contact Efficiency - ANSWERS-Reducing the number of required transactions
Temporal discrepancy - ANSWERS-A product is produced but a customer is not ready
to buy it.
Marketing channel (channel of distribution) - ANSWERS-A set of interdependent
organizations that ease the transfer of ownership as products move from producer to
business user or consumer
Inventory Control System - ANSWERS-A method of developing and maintaining an
adequate assortment of materials or products to meet a manufacturer's or a customer's
demand.
Channel Conflict - ANSWERS-A clash of goals and methods among distribution channel
members
Channel Control - ANSWERS-one marketing channel member intentionally affects
another member's behavior
, Channel Leader (channel captain) - ANSWERS-a member of a marketing channel who
exercises authority and power over the activities of other channel members
Channel Members - ANSWERS-All parties in the marketing channel that negotiate with
one another, buy and sell products, and facilitate the change of ownership between
buyer and seller as they move the product from the manufacturer into the hands of the
final consumer.
Channel Partnering (Channel Cooperation) - ANSWERS-the joint effort of all channel
members to create a supply chain that serves customers and creates a competitive
advantage
Channel Power - ANSWERS-a marketing channel member's capacity to control or
influence the behavior of other channel members.
Coverage - ANSWERS-Ensuring product availability in every outlet where potential
customers might want to buy it.
Direct Channel - ANSWERS-A distribution channel in which producers sell directly to
customers.
discrepancy of assortment - ANSWERS-the lack of all the items a customer needs to
receive full satisfaction from a product or products.
discrepancy of quantity - ANSWERS-the difference between the amount of product
produced and the amount an end-user wants to buy.
distribution resource planning (DRP) - ANSWERS-distribution resource planning (DRP)
electronic data interchange (EDI) - ANSWERS-information technology that replaces the
paper documents that usually accompany business transactions, such as purchase
orders and invoices, with electronic transmission of the needed information to reduce
inventory levels, improve cash flow, streamline operations, and increase the speed and
accuracy of information transmission.
electronic distribution - ANSWERS-a distribution technique that includes any kind of
product or service that can be distributed electronically, whether over traditional forms,
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