TheTradeDesk: Intro to Programmatic Questions and Answers Already Passed

TheTradeDesk: Intro to Programmatic Questions and Answers Already Passed "Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. True False True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. True False False A data management platform (DMP) helps you evaluate audience data by: Conducting lookalike modeling Forecasting available impressions Segmenting users All answers apply D A DSP activates the data stored in a DMP. True False True Cost per mille (CPM) measures: The price an advertiser pays per 1,000 impressions The price an advertiser pays per 1,000,000 impressions The price a publisher pays per 1,000 impressions The price a publisher pays per 1,000,000 impressions A DSPs optimize to: High CPMs Low CPMs High sell-through rates Low sell-through rates B The economic concept of liquidity is important in digital advertising because: Digital advertising is a marketplace Liquidity measures how quickly an asset can be converted to cash Healthy marketplaces require liquidity All answers apply D Real-time bidding (RTB): Cuts out the buyer Prices online inventory via an auction Requires a background in stock trading Favors relationships over efficiency B CPM measures the cost per user action. True False False In programmatic advertising, buying at a CPM rate means that you are only buying impressions by the thousand and not individually. True False False