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Essay Unit 8 - Business Applications of Social Media assignment 2
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Essay Unit 8 - Business Applications of Social Media assignment 2 BTEC Save time Distinction guaranteed
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Table of ContentsIntroduction...........................................................................................................................................1
LOGO.....................................................................................................................................................2
Social media campaign Plan...................................................................................................................5
Keyword Planner...................................................................................................................................6
Post 1.....................................................................................................................................................6
Post 2.....................................................................................................................................................6
Post 3.....................................................................................................................................................7
Post 4.....................................................................................................................................................8
Post 5.....................................................................................................................................................9
Social Media Policy..............................................................................................................................10
REVISED PLAN......................................................................................................................................12
Produce business-related content using appropriate features of social media which meet the
requirements of the plan.....................................................................................................................14
Post 1...................................................................................................................................................14
Post 2...................................................................................................................................................15
Post 3...................................................................................................................................................16
Post 4...................................................................................................................................................17
Post 5...................................................................................................................................................18
Data Obtained on social media............................................................................................................19
Post 1...................................................................................................................................................19
Post 2...................................................................................................................................................20
Post 4...................................................................................................................................................22
Post 5...................................................................................................................................................23
Assess the extent to which social media content and format improved search engine rankings........24
Improved Post.....................................................................................................................................26
Evaluate the plan and use of social media in an organisation against its business requirements.......27
Business requirements........................................................................................................................28
Self-Reflection......................................................................................................................................29
Introduction
Located in E14 Abbott Road. Jay off-Licence offer is both product and service-
based offering: Oyster top up, Pay point and lottery. Their variety of products
consist of everyday essentials from: coffee, groceries, snack foods,
,confectionery, soft drinks, ice creams, tobacco products, lottery tickets, over-
the-counter drugs, toiletries, newspapers and magazines. The businesses
target audience would be a diverse group of individuals who value
convenience, accessibility, and a range of products and services that cater to
their everyday needs. Social media can be used by the small off-licence
business to engage with customers, build brand awareness, and boost sales. It
can also benefit from social media in the following ways:
Creating a strong online presence: social media helps Jay’s business in
developing a strong online presence, which can be a useful tool for connecting
with new customers. The establishment can connect with customers who are
interested in its items by creating and updating social media profiles on
websites like Facebook.
Promoting sales: social media can also be used to advertise specific sales, such
as discounts or one-time deals. Providing interesting posts, photos, and videos
that highlight the goods sold at the off-licence can intrigue customers to go
there and make a purchase. This can help Jay alleviate stock efficiently and
effectively.
Engaging with customers: Jay can interact with customers on social media
platforms via polls and interactive content. The business can develop
relationships with its customers and cultivate a positive brand image by
creating an engaging atmosphere. Consequently, Jay’s off licence can be seen
as an organisation that strives for customer satisfaction.
In conclusion, social media is a potent tool for Jay to communicate with
customers, advertise goods, and develop a strong online presence. The off-
licence can use social media to boost sales and customer base by regularly
producing interesting material and connecting with customers.
LOGO
, This is a visual representation of a company's brand identity. It is typically a
design or symbol that is used to identify the company and distinguish it from
other businesses. A logo can include elements such as a company name, a
graphic image, or a combination of both. A good business logo is simple,
memorable, and appropriate for the company it represents, while also being
versatile, relevant, consistent, and original. A well-designed logo can help to
build brand recognition, establish a professional image, and create a strong
first impression for customers and clients.
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