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You are in the role of project manager for a coffee franchise global expansion project. You plan to expand into two different countries. The magnitude of the project requires you to prepare for the project kickoff meeting and business negotiations with th$17.98
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You are in the role of project manager for a coffee franchise global expansion project. You plan to expand into two different countries. The magnitude of the project requires you to prepare for the project kickoff meeting and business negotiations with th
You are in the role of project manager for a coffee franchise global expansion project. You plan to expand into two different countries. The magnitude of the project requires you to prepare for the project kickoff meeting and business negotiations with the project team who are potential partners fr...
you are in the role of project manager for a coffee franchise global expansion project you plan to
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Lycée François-Philibert Dessaignes
Master In Business
Business
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Global Expansion Project
Coffee Franchise Global Expansion Project
Student Name
Instructor Name
Date: 27-Aug-2019
, 2
Global Expansion Project
Introduction
There exists a lot of cultural differences between United States and Mexico even when
they share border with each other, so is the case with China that exists in the Asian part being
very different from the two other countries. There lies a huge difference in the eating habit and
cafe culture of the three countries. Considering United States, it generally does not have a
specific taste or food culture. Cuisine is different in different areas belonging to various cultures
while Mexico is famous for its food. It has special taste in its food due to the herbs and spices,
which is re-known all over the world. Similar is when United States is compared with China as it
also has its unique different taste and the food is also famous all over the world. As far as coffee
franchise global expansion project is considered, China will be good opportunity as the demand
of caffeine fix is increasing with every passing day. The increment in the middle class families
have made consumption of coffee triple, upto a rate of 16% per year. According to report,
"In the next 30 years, China could be importing two to three million tons of coffee…and
currently the global supply of coffee is 6.9 million tons”[ CITATION CBS18 \l 1033 ].
Geert Hofstede's Six Cultural Dimensions and Its Impact
Hofstede worked on identifying the difference in culture of different countries and
presented his model with six dimensions. The values of six dimensions for each country
demonstrate the kind of culture that country follows[ CITATION Hof19 \l 1033 ].
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