TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART
Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart
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TEST BANK FOR MARKETING:
REAL PEOPLE, REAL CHOICES,
10TH EDITION BY MICHAEL R.
SOLOMON, GREG W. MARSHALL
AND ELNORA W. STUART A+
, Marketing: Real People, Real Choices, 10e (Solomon)
Chapter 1 Welcome to the World of Marketing: Create and Deliver Value
1) A is the ultimate user of a good or service.
A) stakeholder
B) market
C) target market
D) marketer
E) consumer Answer: E Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
2) is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society at
large.
A) Demand satisfaction
B) Competitive advantage building
C) Marketing
D) Total quality management
E) Value chain management Answer: C
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Written and oral communication
3) The consists of the tools an organization uses to create a desired response among a set of
predefined consumers.
,A) sharing economy
B) market position
C) value proposition
D) marketplace
E) marketing mix Answer: E Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
4) The four Ps are .
A) price, product, place, and promotion
B) price, profit, production, and possession
C) product, production, possession, and promotion
D) product, promotion, price, and profit
E) place, production, process, and profit Answer: A
Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Written and oral communication
5) Which of the following is a true statement about the four Ps of the marketing mix?
A) A decision about one of the Ps affects every other marketing-mix decision.
B) Price is always the most important of the four Ps.
C) Place is typically the least important of the four Ps.
D) The four Ps have little effect on a product's market position.
E) The four Ps are used to determine a product's target market. Answer: A
Difficulty: Moderate
, LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
AACSB: Written and oral communication
6) Which of the following is part of the product element of the marketing mix?
A) a quality discount
B) a store coupon
C) a newspaper advertisement
D) the packaging
E) publicity releases Answer: D Difficulty: Moderate
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
7) A is a good, service, idea, place, or person–whatever is offered for sale in the exchange.
A) product
B) place
C) utility
D) benefit
E) demand Answer: A Difficulty: Easy
LO: 1.1: Explain what marketing is, the marketing mix, what can be marketed and the value of
marketing
8) is the assignment of a product's value, or the amount the consumer must exchange
to receive the offering.
A) Promotion
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