Crisis Communications Exam Questions With Answers 

Crisis Communications Exam Questions With Answers  Which of the following can take place during a crisis? A) Interrupts normal business transactions B) Can threaten the existence of an organization and/or the bottom line C) Can affect the "good name" or reputation of a company D) Product tampering, product failure, unethical behavior etc E) All of the above E) All of the above Which is NOT a Message Mapping Step? A) Analyze specific concerns to fit underlying general concerns B) Ask outside experts to systematically test messages C) Take scientific data related to health and environmental hazards D) Assemble supporting facts and proof for each key message E) Plan delivery of resulting messages and supporting materials C) Take scientific data related to health and environmental hazards Which of the following should you NOT do during a crisis? A) Always make the CEO the spokesperson B) Be prepared to move without all the facts C) Seek out your allies D) Answer early E) Be Flexible A) Always make the CEO the spokesperson Which of the following is NOT part of Apologia Theory? A) If organization committed misdeed, they must lie in order not to claim liability B) Insisting charges are false or organization did not "intend" to commit misdeed C) The organization will use explaining facts to explain that they have not committed misdeeds E) The organization will apologize A) If organization committed misdeed, they must lie in order not to claim liability Which of the following theories have models for Press Agentry, Public Information, Two-Way Asymmetry, and Two-Way Symmetry? A) Image Restoration Theory B) Diffusion Theory C) Apologia Theory D) Excellence Theory E) Decision Theory D) Excellence Theory Which of the following are variables of Diffusion Theory? A) Awareness- exposure to idea B) Evaluation- pros and cons determined C) Trial- idea is implemented D) Adoption- acceptance or rejection, of idea, change, or innovation E) All of the above E) All of the above