APR Liberty University -Chapter 12 fully solved

APR Liberty University -Chapter 12 fully solved 5 P's - correct answer The traditional 4Ps of marketing: product, price, promotion, and place (distribution), now with packaging added as a key marketing component. advertising - correct answer Any paid form of nonpersonal presentation by an identified sponsor. advertising media - correct answer The channels through which advertising is carried to prospective customers; includes newspapers, magazines, radio, television, outdoor advertising, direct mail, social media, and the internet. agents - correct answer Sales representatives of manufacturers and wholesalers. audience selectivity - correct answer An advertising medium's ability to reach a precisely defined market. breaking bulk - correct answer The process of breaking large shipments of similar products into smaller, more usable lots. brokers - correct answer Go-betweens that bring buyers and sellers together. cost per thousand (CPM) - correct answer Cost per thousand contacts is a term used in expressing advertising costs; refers to the cost of reaching 1,000 members of the target market. e-commerce - correct answer E-commerce refers to the development and maintenance of a company's website and the facilitation of commerce on the website, such as the ability for customers to order products online and other activities.