CLUB MANAGEMENT TEST 1 WITH COMPLETE SOLUTIONS 100% 2023/2024
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Course
CCM
Institution
CCM
CLUB MANAGEMENT TEST 1 WITH COMPLETE SOLUTIONS 100% 2023/2024
Private Clubs are ______ street as opposed to "wall street"
Main
True or false: Country clubs improve real estate
True
What does "specialized niche industry"mean?
Requires highly skilled, knowledgable professionals.
Wh...
club management test 1 with complete solutions 100
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CCM
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CLUB MANAGEMENT TEST 1 WITH COMPLETE
SOLUTIONS 100% 2023/2024
Private Clubs are ______ street as opposed to "wall street"
Main
True or false: Country clubs improve real estate
True
What does "specialized niche industry"mean?
Requires highly skilled, knowledgable professionals.
What club provides the widest range of club industry research and resources anywhere?
Club Managers Association of America (CMAA)
What is a Certified Club Manager? (CCM)
The hallmark of professionalism, highly respected, and earn 25% more than non-certified managers.
What does a Certified Chief Executive have the ability to do? (CCE)
Ability to serve as senior management.
What is a Master Club Manager? (MCM)
A professional who has made extraordinary, long-lasting contributions to the club industry.
About how many of all private clubs are "at risk"?
about 20%
What actions does an "at risk"club take?
-Close
-Switch to public or semi-private
-Convert from public to private
Why do members most often quit a club?
Because of money
What was the age range of the highest attraction of non-members?
Baby boomers
What are some shortfalls of membership?
-Lower revenues = decrease in operating expenses.
-Fewer initiation fees
-Poor employee morale
-High member attrition
What are the causes of decline in club membership?
, -Economic downturns
-Overbuilding new clubs
-More competition
-Aging membership
-Different preferences between generations.
Why shouldn't clubs market?
-Exclusive image to maintain
-"Club is in trouble" message
-Members worry about overcrowding
-Tradition
-Lack of member attention
-Not familiar with marketing
What are the 4 P's of marketing?
-Product
-Price
-Place
-Promotion
What are the steps in developing a plan?
-Internal analysis
-External analysis
-Position the club
-Develop an action plan
-Evaluate the plan
What is a private club?
-People with a common bond
-Exclusive membership, not open to the public
-Social and/or recreational facilities
-Membership fees
What are the main types of clubs?
-Country clubs
-City clubs
-Athletic/health
-University
-Tennis
-Yacht
-Corporate
What are the two main types of ownership?
Equity and Non-equity
What is an equity club?
-Owned by members
-Governed by an elected board of directors
-Managers work for members
-Set up as a non-profit so exempt from most taxes.
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