DPR1503 PORTFOLIO EXAMINATION FOR 2024

QUESTION 1 1.1 In the field of public relations, social media has become a very important tool. Identify any two social media platforms and discuss how they have been used in public relations activities. Use real-life examples and provide screenshots. (6) 1.2 There is no one universally accepted way of grouping or identifying publics of an organisation. Identify and explain publics according to Seitel (2011:43). (8) QUESTION 2 2.1 Discuss the manner in which persuasion works in the context of public relations. (2) 2.2 Identify and explain four ways of persuading someone in the public relations context. (8) 2.3 Explain the following concepts in the public relations context and provide an example of each: (a) Corporate image (b) Reputation (c) Identity (6) QUESTION 3 In your own words and using practical examples, explain the difference between issues management and crisis management. (10) QUESTION 4 Click on the link below to read the text, and then answer the question that follows: As the public relations practitioner in the Office of the KwaZulu-Natal’s MEC for Transport, Community Safety and Liaison, you have been given the task of implementing a campaign to promote the use of the new number plate system for motorists in the province. Discuss how you could use diffusion of innovation theory to promote the adoption of the new number plates by motorists. (10) QUESTION 5 Explain the role or purpose of public relations according to systems theory. (10