Global Marketing Exam 2 Questions with 100% Correct Answers

The process of ____ begins with the choice of one or more variables to use as a basis for grouping customers - ANSWER-global market segmentation Which of the following involves grouping people in terms of their attitudes, values, and lifestyles - ANSWER-Psychographic segmentation The attempt by global companies to pinpoint high-income consumers in each market emphasizes the importance of identifying the appropriate segmentation and targeting variables. Market segmentation represents _________. - ANSWER-identifying and categorizing customers based on common characteristics Demographic segmentation is based on measurable characteristics of populations, which includes all the following examples except __________. - ANSWER-consumers buying Porsches A study by DMBB identified four European lifestyle segments. Which of these is described as "status conscious up and comers"? - ANSWER-Affluent materialists Which of the following statements about the global teen market is correct? - ANSWER-Global teens exhibit consumption behavior that is remarkably consistent across borders After segmenting the market, the groups are then evaluated on the basis of which factors - ANSWER-Segment size and growth potential, competition, capability, and feasibility Which of the following is listed as a potential pitfall associated with market segmentation? - ANSWER-Overstating the size and short-term attractiveness of a market In India, refrigeration is not widely available in shops and market food stalls. This structural market characteristic is called a(n) _______. - ANSWER-Enabling condition What is the final consideration as to whether a company can and should target a specific market segment in a foreign country? - ANSWER-Feasibility and compatibility Which of the following would negatively impact the feasibility of targeting a particular segment? - ANSWER-Regulatory hurdles What is the first step marketers should take in screening a market segment according to Arnold's model? - ANSWER-Identify the key drivers of the marketing model