This document contains short notes for unit one of grade 11 from the subject, Entrepreneurial studies.
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Hafsa Fahmy
A business plan is a formal document that presents, in a structured and well-organized manner, the
targets you expect to reach and the various activities that you will carry out at the start-up of a
business and while running the business
• Composition of a business plan
Executive
Production plan
summary
Administrative
Financial plan
plan
Marketing plan
Executive summary
• A summary of the entire business plan
• When a person reads the executive summary, he/she should be able to create a mental
picture of the business based on the information presented there
• The executive summary is usually about one page in length
• Information summarized in the executive summary;
- The name of the business, the industry that it belongs to, etc. (described very briefly)
- A summary of the Marketing plan, highlighting its most important points
- A summary of the Production plan, highlighting its most important points
- A summary of the Administrative plan, highlighting its most important points
- A summary of the Financial plan, highlighting its most important points
- Uniqueness of the business (described very briefly)
- Goals and objectives of presenting the business plan (in brief)
Production plan
• Production plan estimates the cost needs to be incurred when producing that quantity
of goods or service
Administrative plan
• This section includes information on the human resources required for the business
and the related costs
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