Exam (elaborations)
Ag Communication CDE
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Ag Communication CDE
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Ag Communication CDE__________ is key when developing successful Web sites in today's technological
world.
A. Usability
B. Money
C. Entertainment
D. Frontpage - ANS-A. Usability
______________ is the term used to describe efforts to build relationships with
journalists in order to capture positive news coverage.
A. news relations
B. media relations
C. public relations
D. community relations - ANS-B. media relations
"Hemorhage" is spelled correctly. - ANS-False
"Thoroughbred" is spelled correctly. - ANS-True
"Wheather" is spelled correctly. - ANS-False
11. Web designers use design software like Dreamweaver to generate code,
which can be read and displayed on-screen by web browsers in the form
of Web pages. The language used for this code is ...
A. hypertext markup
language
B. standard generalized
markup language
C. hyperlink language
D. C + + - ANS-A. hypertext markup
language
15. In AP style, headlines should be spelled with...
A. all upper case
B. all initial capitals
C. all lower case except for
the first word and proper
nouns
,D. all capitalized except for
articles (a, an, the) - ANS-C. all lower case except for
the first word and proper
nouns
5. From a public relations perspective, what is a primary benefit of having a television or
radio news story broadcast about your organization or event?
A. good depth of coverage
B. targeted to a narrowly defined audience
C. great textual detail
D. perceived as highly credible - ANS-D. perceived as highly credible
A _________ story deals with people, focusing on specific but unusual achievements or
events.
A. filler
B. column
C. feature
D. new - ANS-C. feature
A ________________ is a packet of printed materials often distributed to journalists at
press conferences to enable them to write and report well-informed, educated stories
about an organization.
A. news release
B. news folder
C. backgrounder
D. press kit - ANS-D. press kit
A byline in a news story is...
A. the name of the place B. the last paragraph of the story
where the story was written
C. the author's name D. the first paragraph of the story - ANS-C. the author's name
A catch phrase used in a communications campaign to help an organization establish
its public identity is called a...
A. highlight phrase
B. logo
C. slogan
D. boilerplate - ANS-C. slogan
, A common photography guideline that helps photographers compose more visually
pleasing photos is the ...
A. inverted pyramid
B. rule of thirds
C. dynamic visual guideline
D. optical theorem - ANS-B. rule of thirds
A link to the home page should be consistently placed on each page of a Web site in
order to always provide a way home.
A. True
B. False - ANS-A. True
A news story about a cow in another country that had quadruplets, all of which survived,
is newsworthy to an agricultural audience because of...
A. timeliness
B. proximity
C. uniqueness
D. B and C - ANS-C. uniqueness
A news story deals with people, focusing on specific but unusual achievements or
events.
A. True
B. False - ANS-B. False
A portion of an interview edited into a story is called__________.
A. Video
B. A soundbite
C. Narration
D. the Interviewee - ANS-B. A soundbite
A statement or advertisement broadcast, usually for free, on radio or television to
promote an event or idea that benefits the community is called a...
A. public station address
B. press style announcement
C. personal station archive
D. public service announcement - ANS-D. public service announcement
Admitting mistakes and correcting them properly is a general principal of ethics.
A. True
B. False - ANS-A. True
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