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Exam (elaborations)

Comms 426 Final (units 7-12 + review) || All solved.

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Males tend to be more persuasive than females , partly because... A: they are more skilled at persuasion B: audience stereotypes regarding appropriate behavior provide males with more choices when choosing influence strategies C: the influence tactics of males receive more scrutiny than those of females D: females are less assertive and forceful when trying to be persuasive . correct answers B: audience stereotypes regarding appropriate behavior provide males with more choices when choosing influence strategies Because Cari is very sensitive to how people perceive her, she pays close attention to others ' behavior and is careful to act appropriately in a given situation. Cari can best be described as? A: a low self - monitor B: a moderate self - monitor C: a high self - monitor correct answers C: a high self - monitor Who would probably be most persuaded by an advertisement promising viewers that using a product would make them popular? A: highly dogmatic people B: people who are not dogmatic C: high self-monitors D: low self-monitors correct answers C: high self - monitors Yancy evaluates others solely by whether they are of the same religion as he is . According to persuasion researchers, Yancy can be considered to be? A: cognitively simple B: cognitively complex C: constructive D: socially judgmental correct answers A: considered to be cognitively simple In the terms used in the Elaboration Likelihood Model , a person low in the need for cognition is more likely to be persuaded via the route to persuasion? A: central B: serial C: peripheral D: parallel correct answers C: peripheral

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MKTG 426
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MKTG 426









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Institution
MKTG 426
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MKTG 426

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Uploaded on
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Number of pages
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