1. Primary Data - ANS -Collected first hand by the researcher. E.g., interviews,
surveys & Questionnaires.
2. Secondary Data - ANS -Gathered and recorded by someone else. E.g., info
acquired from the Internet, videos, databases, reference and textbooks,
pamphlets and statistical reports of another people's research.
3. Digital Sources of Data - ANS -Can be used to collect secondary data in the
form of electronic publications & case studies. Can also be used to collect
primary data through observation. E.g., websites, DVDs, TV programs,
videos, CD-ROMs, radio programs.
*Equal access online.
,4. Data Collection Methods/ Research Methodologies - ANS -Interviews,
questionnaires, case study, observation & literature review.
5. Interview - ANS -Researcher asks one or more people a series of questions
to gather information about a particular topic. E.g., face to face,
communicating via technology - telephone, email and so on.
6. Questionnaire - ANS -Form of survey that consists of a series of questions.
Good to use when resources are time and money limited.
7. Case study - ANS -Written summary of a real-life case, based on data
collected over a period of weeks, months or years. Researcher selects a
single issue and tried to find out all they can about it over time.
8. Observation - ANS -Used to record what is witnessed by a research her,
such as what is said or done by participants in a particular context.
, 9. Literature review - ANS -An examination of existing research that has been
conducted on a particular topic or issue. It involves the researcher
summarizing the views, opinions and findings of other researchers.
10.Qualitative data - ANS -Subjective data. Includes beliefs, feelings, attitudes
and opinions.
11.Quantitative data - ANS -Objective data. Includes numerical data such as
questionnaires or surveys.
12.Reasons for conducting research - ANS -To collect information to test the
hypothesis.
13.Reliability - ANS -Consistency of measurement.
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