ISC 491 Concepts Test || All Answers Are Correct 100%.

Connection Planning: Core Capabilities correct answers Examine, Connect Amplify, Innovate Connect: Transmedia Strategy correct answers Buy into the brand | Consumer benefit | Buy the product Data Driven Content (1) correct answers Data in becoming central to consumer engagement Data Driven Content (2) correct answers Important to strike a balance between creative and data driven content IoT (Internet of Things) correct answers The connection of everyday devices like cars, alarm clocks and lights to the internet. Experiential Marketing correct answers An interactive and effective way to market to consumers | is done in order to engage with consumers and has become exceedingly more popular in recent years Examples of Experiential Marketing correct answers Examples of experiential marketing: concerts, networking events, sporting events, etc. Effectiveness of Experiential Marketing correct answers 65% of brand's say that experiential marketing positively correlates with sales, Consumers now choose experiences over material goods, These events have the potential to create hashtags as well as something people will talk about Components of Mobile Marketing correct answers Mobile friendly websites, mobile friendly marketing text messages, mobile friendly apps, mobile friendly MarTech Success of Mobile Marketing correct answers reaches the buyers that research the products, mobile marketing is growing, mobile marketing is part of most sales Big Data correct answers Data that contains greater variety, increasing volumes, and more velocity (the 3 V's) Volume correct answers Amount of data matters, Big data allows high volume of data to be processed Velocity correct answers How fast data is received and acted on Variety correct answers How many types of data is available, Unstructured data includes text, audio, video etc. BIG DATA: Customer Responsiveness correct answers 1. Big data allows to see how customers will likely respond in certain situations