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Value Chain Management - PBA4805Section A: Multiple Choice Questions (20 marks)
Instructions: Choose the best answer for each question.
1. What is the primary objective of value chain management?
o A) Maximizing customer satisfaction
o B) Minimizing costs
o C) Maximizing shareholder value
o D) Maximizing employee satisfaction
Answer: C) Maximizing shareholder value
2. Which of the following is NOT a primary activity in the value chain?
o A) Inbound logistics
o B) Procurement
o C) Human resource management
o D) Outbound logistics
Answer: C) Human resource management
3. Which of the following is a characteristic of a value chain?
o A) It only includes primary activities
o B) It is static and unchanging
o C) It focuses solely on cost reduction
o D) It involves both primary and support activities
Answer: D) It involves both primary and support activities
4. Which of the following is NOT a support activity in the value chain?
o A) Procurement
o B) Technology development
o C) Marketing and sales
o D) Firm infrastructure
, Answer: C) Marketing and sales
5. Which of the following statements about value chain analysis is TRUE?
o A) It is primarily focused on internal operations
o B) It is not useful for identifying competitive advantages
o C) It involves only primary activities
o D) It does not consider cost implications
Answer: A) It is primarily focused on internal operations
6. Porter's value chain model includes ______ primary activities.
o A) 3
o B) 4
o C) 5
o D) 6
Answer: B) 4
7. In the value chain, procurement is concerned with:
o A) Selling products to customers
o B) Managing relationships with suppliers
o C) Transporting products to distribution centers
o D) Managing inventory levels
Answer: B) Managing relationships with suppliers
8. Which of the following is NOT a step in the value chain analysis process?
o A) Identifying primary activities
o B) Analyzing the cost structure
o C) Benchmarking competitors' prices
o D) Evaluating the competitive advantage
Answer: C) Benchmarking competitors' prices
9. Which activity in the value chain involves receiving, storing, and distributing inputs to the
product?
o A) Inbound logistics
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