PUR EXAM 1 || A+ Verified Solutions.

Public Relations - Defined by Academics correct answers the planned effort to influence opinion through socially responsible and acceptable performance based on mutually satisfactory two-way communication concerned with relations with numerous publics, that like consumers, affect organizational survival and growth the use of communication to manage the relationship between an organization and its stakeholders. PR - Defined by Practitioners correct answers The Public Relations Society of America (PRSA), our largest professional organization, defines public relations as a "strategic communication process that builds mutually beneficial relationships between organizations and their publics" Lewis, a PR firm, describes public relations as the "seamless integration across multiple channels. Successful brands know there is a multiplier effect when public relations and digital marketing work hand in hand, ensuring continuity across channels and around the world" -for PR to work, there has to be an effort in making sure all channels, audiences, and content are coordinated together for the right place, time and location There are similarities between academic and practitioner perspectives when it comes to the conceptualization of public relations. -Key publics are individuals who have a clear relationship between the client and will be the the primary targets for the message strategies being implemented in a PR campaign. -academics and practitioners alike argue that for these relationships to work, they have to offer a win-win situation for both parties Why do we build relationships in PR? correct answers Public - the key audiences with whom we want to engage in conversation for the ultimate purpose of creating a strong connection that is sustainable for the long term Relations - refers to the connection we forge with our audiences (publics) based on common ground engaging in ongoing dialogue with individuals or groups in a win- win situation Publics correct answers Individuals who have a clear relationship with the client and will be the primary targets for the message strategies being implemented in a PR campaign. We Identify Publics correct answers -relevant age cohort (age generational cohorts) - demographic - psychographic