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SMAD 150 final exam (2)
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SMAD 150 final exam (2)
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SMAD 150 final examMedia ownership patterns show a strong movement away from what? - ANS-localism
and toward concentration
Localism definition - ANS-Power is best shared among many people
Everyone has a voice and can influence decisions
Efficiency definition - ANS-Power is best concentrated among a few people
These few can make decisions well and quickly, maximizing profits
horizontal merger - ANS-the joining of two firms in the same industry
vertical merger - ANS-the combination of two or more firms involved in different stages
of producing the same good or service
one company buys suppliers and or distributors
conglomerate merger - ANS-the joining of firms in completely unrelated industries
Deregulation - ANS-The lifting of government restrictions on business, industry, and
professional activities.
Belief that strong vertical integration will drive away competition and exploit the
consumer
Consolidation trend has grown stronger than government impulse to regulate
FCC seems less concerned with regulating and more concerned with helping
companies dominate in the world market
cultivation definition - ANS-the process by which media shape our worldview of the
world and cultivate our widely shared conceptions of reality
heavy viewers - ANS-Have a heightened perception of personal danger and risk than do
"light viewers"
Happy violence - ANS-violence with happy endings produced on the dramatic assembly
line; is cool, swift, painless, and often spectacular, designed not to upset but to deliver
the audience to the next commercial in a mood to buy
The implications of Cultivation Theory - ANS-world view, personal behavior, political
choices, social policy
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