Exam (elaborations)
JMU SMAD 150_ EXAM 2.
- Course
- Institution
JMU SMAD 150_ EXAM 2.
[Show more]
Seller
Follow
denicetho
Content preview
JMU SMAD 150: EXAM 2commodity self - ANS-Individuals consume and pursue fashion to individuate
themselves yet do so in order to be societally accepted - to fit in and be popular.
Moreover, mass produced goods and fashion are used to produce fake individuality, a
"commodity self", an "image"
Implicit Claims - ANS-When the claim is not directly stated but is either suggested in the
wording or necessary to effectuate purpose
Explicit Claims - ANS-When the claim is clearly stated and spelled out, obvious. No
room for confusion.
Depictive Advertising (Type) - ANS-Also known as false advertising, refers to a
manufactured us of confusing, misleading, or blatantly untrue statements when
promoting a product
Subliminal Advertising (Type) - ANS-Hidden messages through images or sound to
influence the consumer's response without them being conscious of it. Below threshold
of perception.
Unconscious Effects of Advertising (Effect) - ANS-The way advertising affects us
without even realizing it, we take in millions of ads a day and don't even know
Product Placement - ANS-A practice in which manufacturers of goods or providers of a
service gain exposure for their products by paying for them to be featured in movies/tv
programs
Objectivity - ANS-The main idea of objectivity is an unobtainable goal
Objectivity Characteristics - ANS-Journalism has a "strong ethic of objectivity", editors
use personal judgement in assigned stories and resources, reporters interpret the new
perspective using their own personal judgement
Balance - ANS-When an issue has more than one side, the journalist should attempt to
achieve balance. If journalists do not provide us with a balance, then we must construct
it for ourselves.
Simplified Extended Conflict - ANS-Stories emphasize simple conflict between 2 people
, Surface Criticisms of Advertising - ANS-Manipulates us, makes us too materialistic, is
deceptive, is excessive, perpetuates stereotypes, exposes us to subliminal messages
Pseudo Claims - ANS-False or unreal claim
Pseudo Survey - ANS-Refers to a number of practices that may appear to be legitimate
polls but are not
Juxtaposition - ANS-Is a technique of print advertising in which a product image is
juxtaposed w/ an image of a person, object, or situation toward which the intended
audience can be assumed to have positive feelings
Comparisons - ANS-Unidentified other, earlier form, irrelevant
Puffery - ANS-Exaggerated claims on ads that cannot be tested for the truth
Social vs. Economic Responsibility - ANS-John Kenneth Galbraith - Companies
create/control demand, artificial demand/impact on resources, private consumption, not
public good
Children - ANS-Average American child sees 30,000 commercials per year, harmful
products are advertised, differentiating 'programming' from 'advertising'
Ads & Ideology - ANS-All advertising is ideological and its worldview is the story of
American capitalism - how the pursuit of happiness is fulfilled through the control of
wealth and the consumption of material things
Kellner - ANS-Reads social values in advertising content, criticizes consumer culture,
offers suggestions for avoiding manipulation by ads + fashion
Functions of Advertising + Fashion - ANS-Produce consumers, integrate consumers
within the consumer society
Kellner on 'Ideology' + 'Cultural Reproduction' - ANS-Ads sell not only products but
social values and ideals... Inducing people to participate in and thus reproduce
consumer society
Ads as Social Texts - Metonym - ANS-... Is the use of a linked term to stand in for an
object or concept
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller denicetho. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.89. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77973 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now