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SMAD 150 final.
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Exam of 3 pages for the course JMU SMAD 150: EXAM 2 at JMU SMAD 150: EXAM 2 (SMAD 150 final.)
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SMAD 150 finalMedia ownership patterns show a strong movement away from _________ and toward
__________ - ANS-localism, concentration
Are media companies monopolistic? - ANS-No, they are oligopolistic, meaning a few
companies control most of the content.
How are media different from other businesses? - ANS-They deliver information, so they
are constitutionally protected and must factor in social responsibility.
Key values of localism - ANS-Power is better shared among many people. Everyone
has a voice and can influence decisions.
Key values of efficiency - ANS-Power is best concentrated among a few people. These
few can make decisions well and quickly, maximizing profits.
Benefits of localism in the media - ANS-Shared power involved more people in the
decision making process and better serves the public interest.
Key players in the trend away from localism and toward concentrated ownership -
ANS-the broadcast industry, US Congress, and the FCC
Benefits of efficiency in the media - ANS-Concentration of power means growth, uniform
products, and low prices.
Issues of concern with efficiency in the media - ANS-Increased barriers to entry; small
companies go out of business or are bought by big companies; danger of narrowing the
range of voices
Recent mergers - ANS-Disney and 21st century fox. AT&T and Time Warner
Three types of mergers - ANS-Horizontal, Vertical, and conglomerate
Horizontal merger - ANS-one company buys another company of the same type;
increases outlets for the same product. Ex.) Disney and 21st Century Fox
Vertical merger - ANS-one company buys suppliers and/or distributors; integrates
production and distribution. Ex.) AT&T and Time Warner
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