SOLUTIONS VERIFIED
Pharmaceuticals
Medicines and vaccines for human and animal use. Products may have a trademark
(brand) name or be generic; and they may be prescription or over-the counter.
Diagnostic
Equipment and supplies used in screening, detecting, and monitoring disease. Can
range from simple home testing kits to sophisticated diagnostic imaging technologies.
Medical Devices
Advanced instrumentation and appliances used for medical therapy, such as joint
replacements, implantable defibrillators, and pacemakers. Also includes drug delivery
devices such as syringes, infusion pumps, metered-dose inhalers, and transdermal
patches.
Medical Supplies
Commodity, high-volume supplies such as surgical gowns and gloves.
Durable Medical Equipment
Reusable products for health-related use in the home, such as walkers, wheelchairs,
oxygen equipment, prosthetics and hospital beds.
What countries are pharmaceutical sales the highest?
United States, Western Europe, and Japan.
The U.S. accounts for roughly __________ of the world's pharmaceutical
revenues.
50%
Two factors have significantly contributed to recent growth in the pharmaceutical
industry are?
Population growth and increasing life expectancies.
What is the predicted relationship between pharmaceutical companies and
genomic research facilities?
,Partnerships between pharmaceutical companies and genomic research facilities will
not prove immediately profitable.
Prescription drug therapy is cost effective for insurance companies and health
care providers. True or False?
True
The high price of health care is explained by the high price of medicines. True or
False?
False
One of the oldest and least effective pharmaceutical marketing techniques is DTC
(direct-to-consumer) advertising. True or False?
False
What influences the number of districts in a region?
The region's population.
What is an example of the regionalization of healthcare delivery systems?
California and Florida have different prescription reimbursement policies.
What is the heart of a pharmaceutical sales team?
District Manager.
How many territories are in a typical district?
8-12
What is the most effective method for grabbing market share?
Comparative selling.
The average review time for a new drug is 18 months, down from almost 3 years
in 1996. True or False?
True
What are some questions reps should ask a physician?
Why do you prefer the competitor's drug to ours? What do they like and dislike about it?
Which patient types is the drug being used for? What are the results and side effects, if
any?
Note: Careful questioning and listening enables reps to craft effective messages based
on each physician's specific needs.
, Pharmaceutical reps mainly visit pharmacies. True or False?
False. Pharmaceutical reps mainly visit/target physicians.
It usually takes only 1-2 calls on a physician before he or she prescribes your
product. True or False?
False. Your success ultimately depends on your relationship with the physician. This
takes time. Persistence is key.
The pharmacist may dispense a product other than what the physician
prescribed. True or False?
True. The pharmacist can either (1) dispense a generic; (2) The pharmacist calls the
doctor and requests permission to dispense a different medication.
According to chapter 2 of your manual which of the following classifies as
payers?
(a) employers
(b) patients
(c) pharmacists
(d) physicians
(a) employers
Some third party payers include the insurance company, the employer, managed care
organization, or the U.S. government (Medicare/Medicaid).
What defines ethical pharmaceutical companies?
Pharmaceutical companies that research and develop novel drugs.
Thanks to modern medicine how long are people newly diagnosed with HIV
expected to live?
Another 50 years.
How much has the average American lifespan increased since 1890?
30 years
What is a treatment group?
A group of patients assigned to receive specific treatment.
What is the main difference between a blinded and double-blinded study?