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Samenvatting CONDENSED - Consumer Behavior (E_EBE3_CBEH) $7.59   Add to cart
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Samenvatting CONDENSED - Consumer Behavior (E_EBE3_CBEH)
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  • Course
  • Consumer Behavior (E_EBE3_CBEH)
  • Institution
  • Vrije Universiteit Amsterdam (VU)

All of the KEY points to study this course, all coming from the lectures, received a 9.5 for the exam memorizing this summary! Easy to understand, study and memorize due to clear and easy structure.

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Document information

  • June 26, 2024
  • 10
  • 2023/2024
  • Summary

Subjects

  • consumers
  • behaviour
  • decision making models
  • marketing
  • business
  • iba

Written for

  • Vrije Universiteit Amsterdam (VU)
  • International Business Administration
  • Consumer Behavior (E_EBE3_CBEH)
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Content preview

Consumer behavior
Overview (in lecture 1)
Course overview
 13 lectures (last lecture dedicated to exam preparation)
 6 tutorials

Lectures
Weeks 1 & 2: Focus on methodology
 Understand and explain methodology of academic articles based on experimental consumer
research
 Interpret graphical output of experiments and results

Weeks 3 – 6: Consumer behavior topics
 Understand important concepts and theories in the study of consumer behavior
 Understand consumer decisions from different theoretical perspectives
 Apply theoretical frameworks to real-life consumer contexts

Tutorials
 Week 1: Small tutorial – forming groups
 Week 2: Large tutorial
 Week 3: Large tutorial
 Week 4: Small tutorial
 Week 5: Small tutorial
 Week 6: Small tutorial

Course material
 Consumer Behavior, 2nd edition 2020 (Kardes et al.)
o Selection of Chapters
 Set of additional articles
o 3 handled in Lectures
o 3 handled in Tutorials
 Slides

Exam
 50% multiple choice
 50% open questions
 Counts for 70% of final grade (minimum: 5.0)

Assignments
 Individual assignments
o Counts for 10% of final grade (minimum: 5.0)
 Group assignments
o Counts for 20% of final grade (minimum: 5.0)

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