Rural entrepreneurship refers to the practice of starting and operating a business in a rural area. This type of entrepreneurship involves identifying business opportunities in rural communities, creating and implementing business plans, and utilizing resources available in rural areas to establish...
India is principally an agrarian economy. About three- fourth of the Indian
population lives in rural area and out of which 75% is still earning its livelihood
from agriculture and its allied activities. There is a wide gap between the
economic activities of the rural and urban people. Rural Population is more or
less dependent on agriculture whereas industries are exclusively located in
urban areas. Moreover, the growth in agriculture sector is much slow than
industry which widens the income level gap between both. Further, the
relationship between the agriculture and industry has a dependency structure
which puts the rural area at more disadvantageous position in terms of gain
and thus leads to poverty and backwardness. Therefore there is a need of the
rural development which can be best done through rural entrepreneurship.
Concept of Rural Entrepreneurship
Rural entrepreneurs are those who carry out entrepreneurial activities by
establishing industrial and business units in the rural sector of the
economy.(Ajmeri, 2012) “Rural Entrepreneurship can be defined as
entrepreneurship rising at village level which can take place in a variety of
fields of venture such as business, industry, agriculture and acts as a powerful
reason for economic development”. Industries coming under the purview of
Khadi and Village Commission (KVIC) are treated as rural industries.
According to KVIC, “village industry or rural industry means any industry
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