Exam (elaborations)
CCI 150 Lisa Gary UTK Exam 1 Questions & answers
- Course
- Institution
CCI 150 Lisa Gary UTK Exam 1 Questions & answers
[Show more]
Seller
Follow
EXAMQA
Reviews received
Content preview
CCI 150 Lisa Gary UTK Exam 1change is caused by - ANS-money, power, technology
Infotainment - ANS-Weather, sports, celebrities
3 Types of Mass Media - ANS-Printing, Electronic, Chemical
4 Ways Media Makes Money - ANS-1. Advertising
2. Subscription
3. Audience Donations
4. Private Support
WHO OWNS THE MEDIA - ANS-not the government, mostly businesses
convergence - ANS-coming together with the different types of media
Narcotizing Dysfunction - ANS-tuning out because we hear about it too much
Spiral of Science - ANS-Won't speak out when you realize you are in minority
George Gerber - ANS-Mean World Syndrome- watching violence doesn't make you
violent, it makes you afraid
Cathartic Affect - ANS-Violence and media might be good for us
Catalytic Theory - ANS-Seeing violence in media might cause you to be violence
Two-Step Flow Model - ANS-1. message from the media
2. getting more information maybe from opinion leaders
Public Relations - ANS-two way communication between an organization and its'
publics; management function
Functions of PR - ANS-1. Performance
2. Two-Way Communication
3. Management function
4. Public Interest
5. Publics
, 4 step process of PR - ANS-Research
Action Planning
Communication
Evaluation
Edward Bernays - ANS-the father of modern P.R.
Says you need to attack PR problems through planning and research
Advertising - ANS-use of mass media to persuade an audience to choose a particular
good or service
Branding - ANS-a time-honored way to sell ta product or service
Magic Number - ANS-# of people you have to survey to be representative of any
population (384)
Margin of Error - ANS-How likely it is to be wrong
Evaluate a survey - ANS-how many interviewed, how many were selected, when it was
taken, who paid for it, Margin of error, how it was conducted, how they were worked
Target Audience - ANS-Who are you specifically trying to reach?
Task - ANS-What is your goal? Increase Sale?
Time Frame - ANS-How much time do you have to spend on this?
Amount of change - ANS-What amount of change?
The media are pervasive - ANS-Media is a huge part of our lives
3 Primary Types of Mass Media - ANS-1. Print
2. Electronic
3. Chemical
Elitist Model - ANS-might learn something
Populist Model - ANS-people may be entertained, popular content
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller EXAMQA. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80461 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now