WGU D077 Concepts In Marketing, Sales, And Customer Contact Questions 2024 With Answers Agraded
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Course
WGU D077
Institution
WGU D077
A/B testing - right answer--A marketing experiment where two variants of a campaign are tested to see which one is most effective
Accommodation - right answer--Style of handling conflict focused on empathy over self-interest
Adaptive selling - right answer--Using social styles to customize a ...
WGU D077 Concepts In Marketing,
Sales, And Customer Contact
Questions 2024 With Answers
Agraded
A/B testing - right answer--A marketing experiment where two variants of a campaign are tested to see which one is most effective
Accommodation - right answer--Style of handling conflict focused on empathy over self-
interest
Adaptive selling - right answer--Using social styles to customize a sales approach to the
specific customer
administered vertical marketing system - right answer--Cooperation between levels of a distribution channel where one member sets the terms due to its size and influence
advertising - right answer--Paid form of nonpersonal promotion
amiable - right answer--People with this social style want to know "why"
analytical - right answer--People with this social style want to know "how"
artificial intelligence - right answer--Intelligent machines (computers) capable of learning
and interacting
attitudes - right answer--Positive, negative, or ambivalent evaluation of people, objects, event, activities, ideas, or anything else in the environment
attributes - right answer--Characteristics that define a product and will influence the customer's purchase decision
Avoidance - right answer--Style of handling conflict with little empathy or self-interest
B2B sales - right answer--Sales to another company that consumes the product or services as part of operating the business or uses the product in the assembly of the final product it sells to consumers
Bait and switch - right answer--Fraudulent practice where an advertised product is unavailable so a customer is guided to a more expensive one Bargaining power of buyers - right answer--One of Porter's Five Forces—the power of customers to drive down prices if supply exceeds demand
Bargaining power of suppliers - right answer--One of Porter's Five Forces—the power of
suppliers when there are few alternative sources for the products' components
Bargaining - right answer--The fourth phase in the negotiation process, where the parties seek an agreement
BCG Matrix - right answer--Planning tool which uses a quadrant to map the strategic position of a business brand based on the brand's market share and the market's growth potential
behavioral observation - right answer--Primary marketing research technique involving formal or informal observation of customers and noncustomers
boycott - right answer--Voluntary and intentional refusal to buy products from a certain person, company, or country for ethical or political reasons
brand equity - right answer--One of the drivers of customer equity, based on how the customer assesses the value of the brand
brand loyalty - right answer--The faithfulness of customer's to a particular company and its products
brand - right answer--The unique identity and associations of a company, often captured
in a design, sign, symbol, or words that identify a product and differentiate it from competitors
Bundling - right answer--Grouping related products together and pricing them as a single product.
business cycle - right answer--Expansions and contractions in the level of economic activities (business fluctuations) around a long-term growth trend
business to business (B2B) - right answer--Sales to another company that consumes the product or services as part of operating the business or uses the product in the assembly of the final product it sells to consumers
business to consumer (B2C) - right answer--Sales directly to the individuals who consume a finished product
business-to-business (B2B) - right answer--Sales to another company that consumes the product or services as part of operating the business or uses the product in the assembly of the final product it sells to consumers business-to-consumer (B2C) - right answer--Sales directly to the individuals who consume a finished product for personal use
Buyers - right answer--Individuals at an organization who are responsible for the purchase contract, often a purchasing department
buying center - right answer--Group of decision makers for a purchase by an organization
Channel conflict - right answer--When a company sells products directly to consumers, in competition with the company's own channel partners
Closed-ended questions - right answer--Questions where a researcher provides a set of
options from which to choose a response, also called structured questions
Closure - right answer--The final phase of negotiation, where an agreement is reached or the negotiation fails
cognitive dissonance - right answer--Mental discomfort triggered by holding two or more
contradictory beliefs, ideas, or values
Collaboration - right answer--Style of handling conflict with high concern for both empathy and self-interest
Competition - right answer--Style of handling conflict focused on self-interest over empathy
Competitive pricing strategy - right answer--Setting the price for a product or service relative to competitors
Compromise - right answer--Middle-ground style of handling conflict
Concentrated marketing - right answer--Targeting strategy that focuses on a very limited, specific segment(s) of the market, also called niche marketing
consultative selling - right answer--Sales approach where the seller becomes a trusted advisor to the customer and builds a relationship to truly understand her needs
consumer behavior - right answer--The study of individuals, groups, or organizations and all the activities associated with the purchase, use, and disposal of goods and services
consumer confidence - right answer--Statistical measure of consumers' level of optimism about current and future economic conditions Consumer involvement - right answer--Level of consumer interest, search, or complex decision-making
consumer - right answer--The user of a purchased product or service
consumers - right answer--The user of a purchased product or service
Content marketing - right answer--Promotion through the creation and sharing of messages and materials designed to stimulate interest in a product
contractual vertical marketing system - right answer--Cooperation between levels of a distribution channel as described by a formal agreement
cookies - right answer--A small packet of information stored on your web browser to help a website keep track of your visits and activity
Corporate Social Responsibility (CSR) - right answer--Way of conducting business with commitment to the values, norms, and expectations of society for social responsibility
corporate vertical marketing system - right answer--Ownership by a single company of all levels of production and distribution
culture - right answer--The customs, arts, social institutions, beliefs, and value systems of a particular people, nation, or social group
customer equity - right answer--The combined customer lifetime values of all the company's customers
customer life cycle - right answer--The steps in the customer relationship with a company, from initial contact to loyalty
Customer lifetime value - right answer--The total profit a company expects to gain from a customer throughout the relationship
Customer relationship management (CRM) - right answer--Processes implemented by a
company to handle its contact with customers with the goal of creating a unified customer experience to maximize retention
customer satisfaction - right answer--A measure of how products or services delivered by a company meet or exceed customer expectations
customer - right answer--The purchaser of a product or service
customers - right answer--The purchasers of a good or service
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