WGU D373 OA Marketing in the Digital Era; Questions and Answers 100% Correct

WGU D373 OA Marketing in the Digital Era; Questions and Answers 100% Correct Target customers Correct answer Customers based on a predefined geographic boundary Market segmentation Correct answer Dividing a market through variables such as age, gender, education level, family size, occupation, income, and more Psychographic Correct answer Focus on the intrinsic traits the target customer has, such as values, personalities, interests, attitudes, conscious and subconscious motivators, lifestyles, and opinions Behavioral Correct answer The way customers go through their decision making and buying processes, including attitudes towards the brand, the way they use it, and their knowledge base What is marketing? Correct answer The set of institutions and processes for creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society Marketing Coordinator Correct answer Entry-level marketing position responsible for planning, executing, and managing a variety of functions to deliver value to the customer and