ESB v.2
Acquisition Cost - ANS-Cost incurred by a business
Brand Recognition - ANS-The level of familiarity one had with a brand
Break-Even Point - ANS-The point where a business's revenue matches its expenses over a
given period
Break-Even Point - ANS-The point where a business's revenue matches its expenses over a
given period
Burn Rate - ANS-A calculation used to measure a business's monthly cash flow.
Business Plan - ANS-A document that addresses the concept, customers, and capital for a
business
C Corporation - ANS-A business structure that allows the company to pass its income, losses,
deductions, and credits through its shareholders to decrease their taxation.
CEO - ANS-chief executive officer
CFO - ANS-The chief financial officer holds a leadership role within a business. CFO oversees a
companies finances.
Chamber of Commerce - ANS-A local agency with information on participating local businesses.
Collaboration - ANS-The action of working with one or more people toward a common goal
COO - ANS-The Chief Operating Officer holds a leadership role within a business. The COO is
responsible for overseeing the day-to-day administrative and operational functions of a business
Copyright - ANS-A form of protection individuals can implement to protect their intellectual
property. Copyright is designated for print, music, film, and various other forms of creative
license
Critical Thinking - ANS-Using one's mind to solve a problem on the best way by considering
various potential solutions to the problem
Customer - ANS-An individual or business that purchases goods and services from a business.
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