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All ESB Formulas Questions and Answers 100% correct
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Exam of 1 pages for the course esb at esb (All ESB Formulas)
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All ESB FormulasCustomer Acquisition Cost (CAC) - answer Marketing expenses + Sales expenses/ #
of new customers
Customer Retention Rate - answer (Customers at the end of period - number of new
customers)/ customers at the start of a period
Selling Price - answer (cost x desired profit margin) + cost
Equity - answer Total assets - total liabilities
Gross Profit - answer Total income - cost of goods sold
Net Income - answer Total income - cost of goods sold - expenses
Income Tax Expense - answer Gross profit x tax rate
Break Even Point - answer Total cost/selling price
Cash Flow Analysis - answer Total Cash - Total Cash
Burn Rate - answer Month's Starting Balance - Month's Ending Balance
Run Rate - answer current revenue x 12
Net Profit - answer Selling Price - cost
Return on Investment - answer (Net Profit/Cost of investment) x 100
Gross Profit - answer Net Income - Cost of Goods Sold
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