Final Study Guide Version 2 Questions And Answers

1. Number the steps in the organizing process: - ANS Determining specific Group work Assigning Activities Coordinate activities Evaluate results 2. A recently promoted VP has been told by the CEO to find better ways to distribute work within department. A) Process departmentalization B) Product departmentalization C) Functional departmentalization D) Customer departmentalization - ANS C 3. Which two positions would report to the vice president manufacturing: a) CFO b) National Sales Manager c) Advertising and Marketing Research Director d) Production Supervisor e) Quality Control Supervisor - ANS D, E 4. Combines vertical and horizontal lines of authority: A) Line organization B) Committee organization C) Line and staff organization D) Matrix organization - ANS D 5. In charge of hourly employees: A) Top management B) Supervisory management C) Middle management D) Staff management - ANS B 6. What is the benefit of management creating organizational chart? a) it displays the structure of relationships between managers and employees b) It displays how first level managers divide units by geographical region... c) It shows that first line managers have wider spans of management d) It shows how managers disperse decision making throughout an organization - ANS A 7. This approach organizes work units based on the goods and services a company offers. a) Customer departmentalization b) Functional departmentalization c) Process departmentalization d) Product departmentalization - ANS D 8. Which market retail system benefits from the application of the supply and demand pricing: a) Online auction site b) Online retail store c) Outlet store d) Department store - ANS B 9. Which type of competitive strategy are marketers leveraging when they rely on customer preferences the their product: a) Brand awareness b) Brand loyalty c) Value shopping d) Comparative shopping - ANS B 10. Which strategy focuses on customer needs to create a unified promotional message: a) Integrated marketing strategy b) Pricing strategy c) Advertising mix d) Personal selling services - ANS A 11. A company has completed a 5-year relationship marketing campaign to build a more loyal customer base. they have increased their market share by to points. what did the company expect to gain from this? a) More profitable customers b) Decrease in marketing costs c) Reduction in manufacturing costs d) Less competition - ANS