Exam (elaborations)
ESB V2 Domain 2 Lesson 1 (1)
- Course
- Institution
ESB V2 Domain 2 Lesson 1 (1)
[Show more]
Seller
Follow
lydiaomutho
Content preview
ESB V2 Domain 2 Lesson 1Target Market - ANS-Identifies the customer group to which a company markets its products and
services.
Value Proposition - ANS-Statement that explains why a customer should do business with a
company.
Primary Data - ANS-A more accurate and reliable source of customer wants: first-hand
accounts, interviews and surveys.
Secondary Data - ANS-Less reliable information on customer needs because it contains
personal bias, articles and academic journals.
Direct competitor - ANS-Business that sells similar products or services to your business.
Indirect competitor - ANS-A business that sells a different product or service from yours, but fills
the same customer need or want.
SWOT - ANS-Strength, Weakness, Opportunity, Threat
Risk tolerance - ANS-Amount of loss one is willing to take when making an investment decision.
Executive summary - ANS-Creates the first impression of a business plan.
Growth Mindset - ANS-Believing that one can accomplish anything through hard work.
S Corporation - ANS-For-profit corporation with limited liability and comes with a lower tax rate
that prevents the company from being double-taxed.
Ideation stage - ANS-In design thinking where the team comes up with new ideas to spark new
ways of thinking.
Empathy - ANS-Allows one to see and experience a customer's perspective.
Stockholder - ANS-Owns shares in a company and votes on new management (CEO)
Opportunities - ANS-Anything that can increase your sales and grow your company.
Threats - ANS-Anything that poses a risk to your company's success or growth.
Strenthgs - ANS-Things your company does well.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lydiaomutho. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75632 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now