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WGU D311 EXAM 3 |196 QUESTIONS | WITH ACTUAL ANSWERS 2024!!
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WGU D311 EXAM 3 |196 QUESTIONS | WITH ACTUAL ANSWERS 2024!!
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WGU D311 EXAM 3 |196 QUESTIONS | WITH ACTUAL ANSWERS 2024!!
WGU D311 Evatee 7/17/24 WGU D311 WGU D311 EXAM 3 |196 QUESTIONS | WITH ACTUAL ANSWERS 2024!!
5 Common Marketing Orientations Answer - -Production
-Sales
-Customer
-Strategic Marketing
-Social Marketing
-Emphasizes scale, efficiency, quality, and pricing Answer - -Production Orientation
Commodity Prices rise less than manufacturers' partially because of differentiation difficulty Answer - True
Commodities sales can have positive international sales results through___________. Answer - Differentiation that builds favorable consumer perceptions
When foreign buyers seek new products Answer - Passive Sales
Excess inventory a company sale can't reasonably sell domestically lower export prices are made to liquidate inventories without disrupting their domestic markets (little adaptation of product) Answer - Passive Exports Serving niche markets abroad won't forgo the need to be nationally responsive Answer - False
Market size ______________ justify the alteration expense Answer - -doesn't
-assumes customers are similar and little customization is necessary Answer - -
Sales Orientation
-focuses on the needs of individual markets -takes geographic regions into account Answer - -Customer Orientation
-Involves a comprehensive approach focused on incremental adaptation to satisfy target markets and local customers while also drawing on production, sales, and customer orientations as appropriate Answer - -Strategic Marketing Orientation
What is the most common product strategy to adapt by degree? Answer - Strategic Marketing Orientation
Committed to continual rather than sporadic foreign sales usually combine the ___________________,__________________,_________________ orientations otherwise known as _________________ _________ ___________________. Answer - -Production, Sales, Customer -Strategic Marketing Orientation
Utilizes social concerns such as potential environmental, health, social, and work related problems associated with a product Answer - Social Marketing Orientation
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