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CIM Level 4- Applied Marketing With Complete Solutions Latest Update
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CIM Level 4- Applied Marketing With Complete Solutions Latest Update
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CIM Level 4- Applied Marketing With CompleteSolutions Latest Update
The role of marketing in business
Why can marketing be viewed as a management process?
Because it involves research, planning and pulling together all marketing activities
to ensure the focus is always on the customer.
The role of marketing in business
What is a product-orientated company?
A company focused on developing a high-quality product that will sell itself,
without much concern for what the customer wants.
The role of marketing in business
What is a marketing-orientated organisation?
A company concentrated on identifying customer needs and finding ways to satisfy
and delight them
,The role of marketing in business
What are the 4 ways organisations can grow according to Ansoff?
Marketing penetration, Product development, Marketing development,
diversification
The role of marketing in business
What is marketing penetration?
Selling existing products and services to existing customers
The role of marketing in business
What is product development?
Developing new products or services for existing customers
,The role of marketing in business
What is market development?
Taking existing products to new customers
The role of marketing in business
What is diversification?
Making new products or services for new markets
The scope of marketing activities
What are the 7Ps of the marketing mix?
Product, price, promotion, place, people, process and physical environment
, The scope of marketing activities
What 3 THINGS should you consider about the PRODUCT when developing a
marketing plan?
What products to offer
What new products do we need to develop
Which products will we withdrawn
The scope of marketing activities
What 2 THINGS should you consider about the PRICE when developing a marketing
plan?
What pricing policy to adopt
what factors affect the way we price products
The scope of marketing activities
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