LVMH Expert Certification Exam – With Questions & Solutions (100% Accurate)
LVMH Expert Certification Exam – With Questions & Solutions (100% Accurate)
Looking at distribution, is Brick and Mortar still an important part of the luxury story? - ANSWER - YES
Which characteristics may help ...
LVMH Expert Certification Exam – With
Questions & Solutions (100%
Accurate)
CONCEPTIAL RESEARCHERS
conceptialresearch@gmail.com2023 LVMH Expert Certification Exam – With
Questions & Solutions (100% Accurate)
Looking at distribution, is Brick and Mortar still an important part of the luxury story? -
ANSWER - YES
Which characteristics may help to measure the luxuriousness of an offer? - ANSWER - · Price
· Quality
· Scarcity
· Signed by brands.
· Controlled channels
· Personalized services
· Delivering experiential rewards
How do Fashion & Leather Goods Maisons offer their clientèle unique customer experiences? - ANSWER - By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury industry in certain areas such as casualisation, social media or values. - ANSWER - TRUE
According to Bain & Company, by 2030, online sales will represent... - ANSWER - 33% of the luxury sales
What are the core values of LVMH? - ANSWER - · Creativity & Innovation
· Entrepreneurial spirit
· Quest for excellence
· Sense of commitment
What challenges can you be faced with when innovating in the luxury sector? - ANSWER - · Integrating the human sensibility within innovation
· Finding the right pace of innovation
How are eco-conscious customers adapting their consumption? - ANSWER - · Rethinking the product as a service (rental) and not only a good to own
· Rediscovering vintage products
According to Anne Michaut, select key principles of Luxury - ANSWER - · Consumers have a range of consumption motivations.
· Consumers tend to express their values through the brands they select.
· Brands can becom e powerful personal branding tools as they project clear and strong values.
· Brands can deliver higher perceived value to their customers by expressing their own values.
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