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MKT 3413- Chapter 5 (1)
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MKT 3413- Chapter 5 (1)
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MKT 3413- Chapter 5A structured questionnaire is given to a sample of a population and is
designed to elicit specific information from respondents when using the
survey method. - CORRECT ANSWER-t
The most popular primary data-collection method is the structured direct
survey. - CORRECT ANSWER-t
Use of a formal questionnaire that presents questions in a prearranged
order is called structured data collection. - CORRECT ANSWER-t
Observational interviews are recognized as a classification for the
various methods of collecting survey data. - CORRECT ANSWER-f
Survey questionnaires may be administered in four major modes: (1)
telephone interview, (2) personal interviews, (3) mall interviews, and (4)
electronic interviews (Figure 5.4 in text). - CORRECT ANSWER-f
The method of interview that is one of the most popular for collecting
survey data is mail interviews. - CORRECT ANSWER-f
According to the text, using telephone interviews to collect survey data is
the least popular method of collecting survey data. - CORRECT
ANSWER-f
Sample control is the ability of the survey mode to reach the units
specified in the sample effectively and efficiently. - CORRECT
ANSWER-t
The percentage of the total attempted interviews that are completed is
referred to as response rate. - CORRECT ANSWER-t
In-home interviewing permits easy interviewer supervision and control as
the interviewers are traveling door-to-door. - CORRECT ANSWER-f
The ability to collect a large quantity of data is an advantage of using
telephone interviewing to collect research data. - CORRECT ANSWER-f
, Disadvantages of using telephone interviewing to collect research data
include no use of physical stimuli and poor response rates. - CORRECT
ANSWER-f
The advantages of using in-home interviewing to collect research data
include very good sample control and the ability to collect a large
quantity of data. - CORRECT ANSWER-t
Disadvantages of using in-home interviewing to collect research data
include the potential for interviewer bias and poor sample control. -
CORRECT ANSWER-f
The advantages of using mall intercept interviews to collect research
data include good control of the environment and good response rates. -
CORRECT ANSWER-t
Poor response rates and the potential for interviewer bias are
disadvantages of using mall intercept interviews to collect research data.
- CORRECT ANSWER-f
Advantages of using computer-assisted personal interviewing to collect
research data include good response rates and low potential for
interviewer bias. - CORRECT ANSWER-t
High social desirability and high cost are disadvantages of using
computer-assisted personal interviewing to collect research data. -
CORRECT ANSWER-t
An advantage of using mail interviews to collect research data is the
ability to control the interviewing environment. - CORRECT ANSWER-f
High interviewer bias is a primary disadvantage of using mail interviews
to collect research data. - CORRECT ANSWER-f
The advantages of using electronic interviewing to collect research data
include high speed and low cost. - CORRECT ANSWER-t
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