Exam (elaborations)
MARK 223 Chp 3 quiz (1)
- Course
- Institution
MARK 223 Chp 3 quiz (1)
[Show more]
Seller
Follow
lydiaomutho
Content preview
MARK 223 Chp 3 quizWhich statement is NOT true about research design?
A) Research design is a framework for conducting the marketing research project.
B) Research design specifies the measurement and scaling procedures.
C) Research design is undertaken before developing the approach to the problem.
D) Research design is undertaken after the marketing research problem is defined. -
CORRECT ANSWER-C
The ________ is a framework or blueprint for conducting the marketing research
project that specifies the procedures necessary to obtain the information needed to
structure and/or solve the marketing research problem.
A) problem definition
B) research design
C) fieldwork design
D) data preparation and analysis
E) research directive - CORRECT ANSWER-B
A type of research design that has as its primary objective the provision of insights
into and comprehension of the problem situation confronting the researcher is called
________.
A) conclusive research
B) descriptive research
C) causal research
D) exploratory research
E) insight research - CORRECT ANSWER-D
________ is research conducted to gain ideas and insight into the problem
confronting the management or the researcher.
A) Exploratory research
B) Conclusive research
C) Descriptive research
D) Causal research
E) Directed research - CORRECT ANSWER-A
Which of the following types of research design should be used when management
realizes a problem exists but does not yet understand why?
A) conclusive research
B) exploratory research
C) descriptive research
D) causal research
E) expeditionary research - CORRECT ANSWER-B
, ________ is conducted on a small and nonrepresentative sample, so the findings
should be regarded as tentative and should be used as building blocks for further
research.
A) Causal research
B) Exploratory research
C) Conclusive research
D) Descriptive research
E) Focused research - CORRECT ANSWER-B
________ research is typically more formal and structured than ________ research.
A) Exploratory; conclusive
B) Conclusive; exploratory
C) Exploratory; descriptive
D) Subjective; observational
E) Lead; supporting - CORRECT ANSWER-B
Large, representative samples are used to collect data that are analyzed with
statistical techniques for which of the following types of research designs?
A) subjective research
B) exploratory research
C) conclusive research
D) observational research
E) supporting research - CORRECT ANSWER-C
Descriptive research is a type of ________ that has as its major objective the
description of something — usually market characteristics or functions.
A) subjective research
B) exploratory research
C) conclusive research
D) observational research
E) supporting research - CORRECT ANSWER-C
________ is particularly useful whenever research questions relate to describing a
market phenomenon, such as frequency of purchase, identifying relationships, or
making predictions.
A) Descriptive research
B) Exploratory research
C) Causal research
D) Subjective research
E) Identifying research - CORRECT ANSWER-A
Which of the following is NOT an example of a descriptive research goal?
A) to develop a profile of a target market
B) to determine the cause of a sales decrease
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lydiaomutho. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
76658 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now