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MKT 3413 Test 1- CH 1 (1)
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MKT 3413 Test 1- CH 1 (1)
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MKT 3413 Test 1- CH 1Problem-identification research involves going below the surface to identify the true
underlying problem that the marketing manager is facing. - CORRECT
ANSWER-TRUE
Problem-identification research is typically used to address pricing issues. -
CORRECT ANSWER-FALSE
Problem-identification research is the more common of the forms of research and is
undertaken by virtually all marketing firms. - CORRECT ANSWER-TRUE
According to the text, problem-solving research is typically used to assess the
environment and diagnose problems. - CORRECT ANSWER-FALSE
Research undertaken to help solve specific marketing problems is called
problem-solving research. - CORRECT ANSWER-TRUE
Market share is an example of a topic typically addressed by problem-solving
research. - CORRECT ANSWER-FALSE
Market potential is an example of a topic typically addressed by
problem-identification research. - CORRECT ANSWER-TRUE
Segmentation is an example of a topic typically addressed by problem-solving
research. - CORRECT ANSWER-TRUE
Image research is an example of a topic typically addressed by
problem-identification research. - CORRECT ANSWER-TRUE
Distribution research is an example of a topic typically addressed by
problem-identification research. - CORRECT ANSWER-FALSE
The first step in any marketing research project is to formulate the research design -
CORRECT ANSWER-FALSE
Formulating an analytical framework along with models, research questions,
hypotheses, and the information needed are included in developing an approach to
the problem. - CORRECT ANSWER-TRUE
Fieldwork or data collection is the fourth step of the marketing research process. -
CORRECT ANSWER-TRUE
, Telephone, mail, personal and electronic interviewing are forms of interviewing in the
data collection stage of the research process. - CORRECT ANSWER-TRUE
Collecting and analyzing data are steps involved in the data-processing stage. -
CORRECT ANSWER-FALSE
Promotion is considered an uncontrollable environmental factor. - CORRECT
ANSWER-FALSE
Marketing research is not concerned with factors that are not under the control of the
marketing manager - CORRECT ANSWER-FALSE
A manager has control over a competitor's pricing policy. - CORRECT
ANSWER-FALSE
Pricing, promotion, and distribution are all considered controllable marketing
variables. - CORRECT ANSWER-TRUE
Marketing research departments located within a firm are called internal suppliers. -
CORRECT ANSWER-TRUE
Marketing research should be conducted whenever a decision has to be made. -
CORRECT ANSWER-FALSE
The decision to conduct research is automatic. - CORRECT ANSWER-FALSE
Outside marketing research companies hired to supply marketing research data are
called external suppliers. - CORRECT ANSWER-TRUE
According to the text, most of the research suppliers are Fortune 500 operations. -
CORRECT ANSWER-FALSE
The services of full-service suppliers can be categorized into syndicated,
customized, and Internet services. - CORRECT ANSWER-TRUE
Companies that collect and sell common pools of data designed to serve information
needs that a number of clients share are called syndicated services. - CORRECT
ANSWER-TRUE
Focus groups represent the main method by which syndicated services collect data -
CORRECT ANSWER-FALSE
According to the text, Nielsen Holding was recognized as the largest global research
firm based on global research revenues. - CORRECT ANSWER-TRUE
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