Exam (elaborations)
MARK 223 CH 4 (1)
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Exam of 9 pages for the course GPSTC Class 290 at GPSTC Class 290 (MARK 223 CH 4 (1))
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MARK 223 CH 4________ is an unstructured, exploratory research methodology based on small
samples, which provides insights and understanding of the problem setting.
A) Quantitative research
B) Qualitative research
C) Experimental research
D) Hypothetical research
E) Statistical research - CORRECT ANSWER-B
Which of the following types of research explores a problem with few preconceived
notions about the outcome of that exploration?
A) quantitative research
B) experimental research
C) qualitative research
D) hypothetical research
E) lead research - CORRECT ANSWER-C
In addition to defining the problem and developing an approach, ________ is also
appropriate when facing a situation of uncertainty.
A) qualitative research
B) quantitative research
C) statistical research
D) hypothetical research
E) lead research - CORRECT ANSWER-A
________ is a research methodology that seeks to quantify the data and, typically,
applies some form of statistical analysis.
A) Quantitative research
B) Qualitative research
C) Experimental research
D) Hypothetical research
E) Thorough research - CORRECT ANSWER-A
Which of the following types of research seeks conclusive evidence, which is based
on large, representative samples and typically applies some form of statistical
analysis?
A) qualitative research
B) lead research
C) quantitative research
D) hypothetical research
E) total research - CORRECT ANSWER-C
, Which of the following types of research seeks statistical evidence, based on large,
representative samples?
A) qualitative research
B) exploratory research
C) quantitative research
D) hypothetical research
E) quasi-experimental research - CORRECT ANSWER-C
In contrast to ________ research, the findings of ________ research can be treated
as conclusive and used to recommend a final course of action.
A) quantitative; qualitative
B) observational; qualitative
C) qualitative; quantitative
D) descriptive; observational
E) partial; total - CORRECT ANSWER-C
In contrast to ________ research, the findings of ________ research should be
treated as tentative and are not used to recommend a final course of action.
A) quantitative; qualitative
B) observational; qualitative
C) qualitative; quantitative
D) descriptive; observational
E) partial; total - CORRECT ANSWER-A
Whenever a new marketing research problem is addressed, ________ research
must be preceded by appropriate ________ research.
A) qualitative; quantitative
B) quantitative; qualitative
C) observational; qualitative
D) descriptive; observational
E) total; partial - CORRECT ANSWER-B
Qualitative research procedures are classified as either ________.
A) primary or secondary
B) direct or indirect
C) descriptive or exploratory
D) theoretical or non-theoretical
E) partial or total - CORRECT ANSWER-B
________ is one type of qualitative research in which the purposes of the project are
disclosed to the respondent or are obvious given the nature of the interview.
A) A direct approach
B) An indirect approach
C) A panel
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