Module 4 - Marketing Medicare Advantage And Part D
Module 4 - Marketing Medicare Advantage And Part D
Module 4 - Marketing Medicare Advantage and Part D
Exam (elaborations)
Module 4 - Marketing Medicare Advantage and Part D Plans Graded A+
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Module 4 - Marketing Medicare Advantage and Part D
Institution
Module 4 - Marketing Medicare Advantage And Part D
Module 4 - Marketing Medicare Advantage and Part D Plans
Graded A+
Marketing in Facilities
When approaching a hospital administrator about marketing in their facility, how can you address their
concerns?
Correct answer: You should tell her that Medicare guidelines allow you to conduct mar...
Module 4 - Marketing Medicare Advantage and Part D
Module 4 - Marketing Medicare Advantage and Part D
Module 4 - Marketing Medicare Advantage and Part D
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Module 4 - Marketing Medicare Advantage and Part D Plans
Graded A+
Marketing in Facilities
When approaching a hospital administrator about marketing in their facility, how can you address their
concerns?
Correct answer: You should tell her that Medicare guidelines allow you to conduct marketing activities in
common areas of a provider's facility.
Scope of Appointment
Before discussing Medicare Advantage options with a client, what should you do?
Correct answer: You must have her sign a scope of appointment form, indicating which products she
wishes to discuss. You may then proceed with the discussion.
Educational Events
Is it permissible to discuss plan-specific premiums during an event advertised as educational?
Correct answer: No, discussing plan-specific premiums is impermissible during an event advertised as
educational.
Marketing Requirements
When another agent claims that independent agents like yourself are not subject to the same marketing
requirements as employed agents, how should you respond?
Correct answer: You should tell them that marketing on behalf of a plan is considered marketing by the
plan and requires that all contracted and employed agents comply with all Medicare marketing rules.
, Presenting to Seniors
When your friend's mother moves to an assisted living facility and asks you to present a program about
MA-PD plans, what could you tell him?
Correct answer: You can appreciate the opportunity and would be happy to schedule an appointment
with anyone at their request.
Miguel Sanchez is a relatively new agent who has come to you for advice as to what he can do during
the Medicare Advantage Open Enrollment Period (MA-OEP). What advice should you give Miguel?
a.During the MA-OEP, Miguel can have one-on-one meetings with beneficiaries who have requested
such meetings.
b.During the MA-OEP Miguel can send unsolicited print materials to seniors in his area advertising the
opportunity to change from one MA plan to another.
c.During the MA-OEP Miguel can purchase a list of individuals who have chosen MA plans during Annual
Enrollment Period (AEP) and create a marketing plan aimed at targeting them to select a plan he sells.
d.During the MA-OEP Miguel can make unsolicited calls to former enrollees who have selected a new
plan during the Annual Enrollment Period (AEP). ✔️During the MA-OEP, Miguel can have one-on-one
meetings with beneficiaries who have requested such meetings.
You will be holding a sales event soon, at which you would like to offer door prizes to attendees. Under
guidelines from the Medicare agency, what types of gifts or prizes would not be allowed in this
situation?
a.Gifts of nominal retail value ($15 or less)
b.Two or more gifts whose combined value does not exceed $15.
c.Gift cards or gift certificates of $15 or less that can be readily converted to cash.
d.Gifts worth more than $15 but based on anticipated attendance will not exceed $15 per attendee.
✔️Gift cards or gift certificates of $15 or less that can be readily converted to cash
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