COM2602 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE August 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us .. QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communic...
TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 3
2. COMMUNICATION IN THE ORGANISATION ....................................................... 3
2.1. Concept of Strategy.......................................................................................... 3
2.2. Strategic role of Communication ...................................................................... 6
3. THE RATIONALE FOR INTEGRATING ORGANISATIONS’ COMMUNICATION .. 7
3.1. Communication integration ............................................................................... 7
3.2. Historical development of communication integration ...................................... 8
3.3. The alignment of messages from all sources ................................................. 10
4. COMMUNICATION INTEGRATION PROCESSES .............................................. 12
4.1. Operational process drivers for making integration a strategic imperative ..... 12
4.2. Success of an organisation’s communication and its integration ................... 15
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4.2.1. The impact of unplanned communication ................................................. 15
• Use this document as a guide for learning, comparison and reference purpose,
4.2.2. The •time
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to duplicate, reproduce and/or
of various typesmisrepresent the contents
of communication of this document as
......................... 16your own work,
• Fully accept the consequences should you plagiarise or misuse this document.
5. INTEGRATED COMMUNICATION MEASUREMENT .......................................... 16
Disclaimer
6. CONCLUSION ......................................................................................................
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