HUBSPO T Inbound Mark eting Certific ation E xam
Terms in this set (45)
Blogging , SEO, and social
publishing are key pieces to
any mark eter's strategy.
Which phase of your
flywheel can bene fit from
the impl ement ation of these
three strategies? A. Del ight
B. Enga ge C. Consider ation
D. AttractD. Attract
Buying insights reveal all of
the following E XCEPT: A.
The age range of your
buyers B. Which buy ers are
receptiv e and which will
ignor e you C. What
resour ces your buyers trust
as they evaluate their
options D. What attitudes
prevent your buyers from
considering y our solutionsA. The age range of your buyers
Cobbl ing together software
parts that do not all use the
same database incr eases
the risk of what? A. AI B.
Clean D ata C. Dirty Data D.
Mark eting AutomationC. Dirty Data Customer segment ation is:
A. The pr ocess by which an
anonymous visitor becomes
a known lead B .
Unnecessar y for inbound
mark eting C. The pr ocess of
separating y our contacts
into smal ler groups of
similar profiles D. The active
resear ch pr ocess someone
goes through l eading up to
a purchase .C. The pr ocess of separating y our contacts into smal ler
groups of simil ar profiles
Database segment ation,
mark eting automation, and
multichannel
communica tion are
exampl es of strategies that
happen at which s tage of
your mark eting flywheel ? A.
Attract B. Enga ge C.
Consider ation D . DelightB. Enga ge
Fill in the bl ank: A nega tive
persona is a person
who_______.A. Isn 't a good fit for your business
Fill in the bl ank. Beha vioral
mark eting empo wers your
ability as a mark eter to
personal ize your customer s'
experience . Personal ization
is about creating _______. A.
Mutual ity B. Workfl ows C.
Independence D . Buy er
PersonasA. Mutual ity
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TheAlphanurse. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.49. You're not tied to anything after your purchase.
