COM3708 EXAM PACK 2024/2025 {QUESTIONS AND ANSWERS }
COM3708 Assignment 1 Portfolio Due 9 September 2024 (Detail Solution)
COM3708 Assignment 1 PORTFOLIO Semester 2 2024 - DUE 9 September 2024 QUESTIONS WITH CORRECT ANSWERS
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Advertising and Public Relations (COM3708)
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COM3708
Assignment 1 Semester 2 2024
Unique #:
Due Date: 6 September 2024
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, Table of Contents Page
INTRODUCTION................................................................................................................................1
1 PHASE 1: ASSESS....................................................................................................................2
1.1 Identifying the Communicator.......................................................................................2
1.1.1 The approached organisation with the proposal to plan a communication
campaign....................................................................................................................................2
1.1.2 A letter to the organisation.....................................................................................2
Report Writing...............................................................................................................................3
1.1.3 My experience in approaching the organisation...............................................3
1.1.4 How the organisation responded to my request...............................................3
1.1.5 How I established a working relationship with the organisation..................3
1.1.6 Who the communicator for the campaign would be........................................3
1.2 The target audience..........................................................................................................4
1.2.1 A brief problem statement for the research........................................................4
1.2.2 Sub-problems.............................................................................................................5
1.2.3 Research question for each sub-problem...........................................................5
1.2.4 The unit of analysis..................................................................................................6
1.2.5 The population...........................................................................................................6
1.2.6 The sampling procedure.........................................................................................6
1.2.7 Methodology and measuring instrument............................................................6
1.2.8 Results.........................................................................................................................7
1.2.9 Audience segmentation...........................................................................................8
1.2.10 What I learned from the research exercise.........................................................8
1.3 Analysing the situation and identifying campaign aims.........................................9
1.3.1 Historical review and forecast...............................................................................9
1.3.2 Social, political, and economic environment.....................................................9
1.3.3 Competitors..............................................................................................................10
1.3.4 The organisation and its culture.........................................................................11
1.3.5 Three communication issues based on the research results and situation
analysis that are relevant to the campaign.......................................................................11
1.3.6 Three broad general aims for the campaign....................................................11
PHASE 2: CREATE.........................................................................................................................12
2.1 Stipulating the communication problem or opportunity.......................................12
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