COM2602 Assignment 1 Semester 2 2024 | Due August 2024
39 views 0 purchase
Course
Integrated Organisational Communication (COM2602)
Institution
University Of South Africa (Unisa)
Book
Integrated Organisational Communication
COM2602 Assignment 1 Semester 2 2024 | Due August 2024. All questions answered with page number references.
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of organisational communication regarding the role of communication. Some commentato...
COM2601 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE November 2024
COM2601 PORTFOLIO SEMESTER 2 2023 (WITH REFERENCES) DUE- 1 NOVEMBER
All for this textbook (3)
Written for
University of South Africa (Unisa)
Integrated Organisational Communication (COM2602)
All documents for this subject (24)
Seller
Follow
Aimark94
Reviews received
Content preview
, PLEASE USE THIS DOCUMENT AS A GUIDE TO ANSWER YOUR ASSIGNMENT
Please note that the author of this document will not responsibility for any plagiarizing you
commit.
Question 1
1.1. There is a debate between communicators in the field of organisational communication
regarding the role of communication. Some commentators view communication as a tactical
activity in the organisation, manifested in such practices as public relations or advertising. On
the other hand, other communicators argue that, in fact, communication has a strategic role in
the organisation. Taking this scenario into consideration:
1.1.1. Discuss the concept of strategy and its extensions.
Concept of Strategy
The concept of strategy has evolved significantly since its early applications in the context of warfare.
In organizational communication and business management, strategy is defined as the determination
of long-term goals and objectives, the adoption of courses of action, and the allocation of resources
necessary for carrying out these goals.
One widely recognized conceptualization of strategy is provided by Mintzberg’s (1987) five Ps,
which offers five related definitions of strategy:
Strategy as Plan: An intended course of action developed in advance. This forward-looking
approach involves deliberate and purposeful planning, such as creating a plan to reduce labor
costs through automation.
Strategy as Ploy: A specific maneuver intended to outwit competitors. This involves strategic
actions like announcements or threats to pre-empt competitive moves, such as announcing a
new product to deter competitors.
Strategy as Pattern: Strategy that emerges from a consistent stream of actions rather than a
preconceived plan. This retrospective approach identifies strategy through patterns in
organizational behavior over time.
Strategy as Position: A mediating force between the organization and its environment. This
approach focuses on achieving the best fit between internal capabilities and external demands,
such as adopting a niche strategy to leverage unique resources.
Strategy as Perspective: An ingrained way of perceiving the world. This cultural approach
views strategy as the character of the organization, shared among its members and influencing
its actions and responses.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Aimark94. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.85. You're not tied to anything after your purchase.
