Media Studies: Mass Communication and Media Theory (COM2604)
Institution
University Of South Africa (Unisa)
Book
Media Studies: Media history, media and society
This document contains workings, explanations and solutions to the COM2604 Assignment 1 (QUALITY ANSWERS) Semester 2 2024. For assistance whats-app us on 0.6.8..8.1.2..0.9.3.4... QUESTION 1
STUDY UNIT 3
Approaches to the study of mass communication
When we attempt to describe, interpret, evaluat...
, TABLE OF CONTENTS
1. APPROACHES TO THE STUDY OF MASS COMMUNICATION............. 4
1.2 Perspectives on Mass Communication ................................................... 5
1.3 Theoretical Approaches .......................................................................... 5
1.3.1 Technological Determinism Approach .............................................. 5
1.3.2 Poststructuralist/Postmodern Approach ........................................... 6
2. THE ROLE AND FUNCTIONS OF THE MEDIA .......................................... 6
2.1. Concepts as they relate to the media .................................................... 6
2.1.1 Functionalism ................................................................................... 6
2.1.2 Political Functions of the Media in a Democracy .............................. 6
2.1.3 Media Pluralism ................................................................................ 7
2.2. African philosophy of ubuntu ................................................................. 7
2.2.1 Overview of the Characteristics of Ubuntu ....................................... 7
2.2.2 The Possible Influence of Ubuntu on Journalistic Values ................. 8
2.2.3 The Consequences of Ubuntu as Normative Framework for the Media
.................................................................................................................. 8
2.2.4 Feasibility of Ubuntu as Normative Theory for the Mass Media in
South Africa ............................................................................................... 8
3. THE EFFECTS OF MASS COMMUNICATION (EFFECT STUDIES ........... 9
3.1 The Effects Model Deals with Social Problems Backwards .................... 9
3.2 The Effects Model Treats Children as Inadequate .................................. 9
3.3 The Effects Model Inadequately Defines Its Own Objectives ............... 10
3.4 The Effects Model Is Selective in Its Criticisms of Media Descriptions of
Violence ...................................................................................................... 10
4. MEDIA CULTURE AND THE IDEOLOGY POWER OF THE MEDIA ........ 11
5. GLOBALISATION ...................................................................................... 12
REFERENCES .............................................................................................. 15
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller StudyShack. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.84. You're not tied to anything after your purchase.
