HUBSPOT INBOUND MARKETING CER TIFICATION FINAL EXAM NEWEST ACTUAL EXAM COMPLETE 200 QUESTIONS AND CORRECT DETAILED ANSWERS (VERIFIED ANSWERS) |ALREADY GRADED A+| BRAND NEW What is the definition of lead nurturing? (HubSpot Inbound Marketing) A process of building relationships with prospects with the goal of earning their business when they're ready A marketing effort focused on engaging with only your leads in a way that en courages them to progress toward a specific action A marketing effort focused on engaging with your leads AND customers in a way that encourages them to progress toward multiple actions at the same time A sales effort focused on engaging with your warm lea ds in a way that encourages them to progress toward a purchase Correct Answer A process of building relationships with prospects with the goal of earning their business when they're ready What is lead nurturing's three -pronged approach for delivering helpful content? Timely, efficient, and targeted Timely, contextual, and process -based Effective, efficient, and targeted Targeted, persona -driven, and contextual Correct Answer Timely, efficient, and targeted Marketing automation is a key piece of lead nurt uring because it's how you deliver information. How is marketing automation defined? The software that exists with the goal of automating your marketing actions Tools to help automate sales -specific actions The thought process behind delivering information in lead nurturing The software that is used for your entire inbound strategy Correct Answer The software that exists with the goal of automating your marketing actions What are three key elements that any lead nurturing strategy will need? Contact management, segmentation, and the buyer's journey Buyer personas, the buyer's journey, and lead nurturing software Lead nurturing software, contact management, and segmentation Segmentation, buyer personas, and t he buyer's journey Correct Answer Contact management, segmentation, and the buyer's journey What are the three stages of the buyer's journey? Awareness, consideration, and decision Attract, consideration, and delight Awareness, consideration, and convers ion Awareness, decision, and delight Correct Answer Awareness, consideration, and decision True or false? You can nurture both your leads and your customers. Correct Answer true Why are conversations important in an inbound strategy? You need to have co nversations with your team once you know what inbound is all about. Conversations are only for outbound marketers. Content and promotion are for inbound marketers. Conversations can deliver your content in a consistent and relationship -focused way. Convers ations might be considered trendy by your buyer personas, so your brand will gain more traction in the social media space. Correct Answer Conversations can deliver your content in a consistent and relationship -focused way. What is a conversational growth strategy? The long -term planning, creation, and management of your content marketing efforts The delivery of the right message to the right person at the right time, every time The creation and management of your combined conversion efforts The long -term planning, creation, and management of your professional network Correct Answer The delivery of the right message to the right person at the right time, every time What are the steps to implementing a conversational growth strategy? Think, Plan, Build Think, Plan, Grow Think, Optimize, Chat Chat, Spend, Share Correct Answer Think, Plan, Grow Whic h three elements are important to consider when determining if you should start to automate a conversation on your website? That it is repeatable, predictable, and impactful. That it is significant, cheap, and easy. That it is purposeful, replicable, and impactful. That it is relationship -focused, replicable, and easy. Correct Answer That it is repeatable, predictable, and impactful. What is the definition of a buyer persona? A semi -fictional representation of your ideal customer based on real data and s ome select educated speculation A lead in your database A true view of your personas A completely fictional representation of your ideal customer based on real data and some select educated speculation Correct Answer A semi -fictional representation of your ideal customer based on real data and some select educated speculation All of the following are examples of a SMART goal EXCEPT: Increase year over year traffic by 30%. Significantly reduce the amount of time the team spends on creating content. Add five new content formats to the website by end of year. All of the above are SMART goals. Correct Answer Significantly reduce the amount of time the team spends on creating content. Which of the following is NOT a category you should organize your con tent audit by? (HubSpot Inbound Marketing) Buyer's journey stage Content length Lifecycle Stage Content title Correct Answer Content length True or false? Social media is a key driver for word -of-mouth marketing. Correct Answer true
