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COM2603 Assignment 1 Semester 2 2024
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COM2603 Assignment 1 Semester 2 2024 QUESTIONS WITH COMPLETE ANSWERS
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COM2603Assignment 1
Semester 2 2024
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,COM2603 Assignment 1 Semester 2 2024
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of technology in facilitating
human communication. (10)
QUESTION 2
Discuss the view of communication as symbolic and provide two examples of symbolic
communication from your own culture. (5)
QUESTION 3
Provide an explanation of Individualism and Collectivism and give relevant examples.
(5)
QUESTION 4
Read the following scenario and answer the questions that follow. On a bursting
Johannesburg Street, a group of friends from various countries gather around a vibrant
graffiti wall adorned with references to international music, films, and TV shows. They
engage in animated conversations, blending languages and dialects, as they exchange
recommendations, critique artistic choices, and enthusiastically celebrate the
universality of their shared cultural experiences.
, 4.1 What is popular culture? (5)
4.2 Define cultural imperialism and give one example thereof. (5) Sub-total: [30] 22
SECTION 1
INTERCULTURAL COMMUNICATION
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of technology in facilitating
human communication. (10)
The concept of the 'global village' was popularized by Marshall McLuhan in the 1960s. It
describes the phenomenon where the world is increasingly interconnected through the
advancements in communication technologies, making it possible for people to interact
and share information across great distances almost instantaneously. This metaphor
suggests that the world is shrinking in terms of social and cultural distances due to
technological advancements.
Technology has played a crucial role in creating the global village by facilitating human
communication in several ways:
1. Internet and Social Media: These platforms have connected people globally,
allowing instant communication and sharing of information regardless of
geographical location.
2. Telecommunication: Mobile phones and video conferencing tools like Zoom
and Skype enable real-time communication, breaking down physical barriers.
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